“I never thought it would be possible to have four quarters of non-stop guac!” said Gronkowski. “But thanks to the Big Game Guac Pack and my partnership with Avocados From Mexico, I’ve been able to bring many firsts to fans. From bringing my favorite Gronkamole recipe to life and becoming an avatar to chat with fans on the Guacline to going full 'Gronk Mode' with guac on camera, I hope fans get inspired to guac-it-out for the big game.”
With about 250 million pounds of Mexican avocados imported in the weeks leading up to the big game, it’s no surprise that the must-watch event is a top occasion for avocados and guacamole. And, Avocados From Mexico is responsible for 95 percent of the avocado sales in the U.S. leading up to the big game, proving the true impact the brand has on the sport’s biggest moment. That’s enough to fill 30 million football helmets with guacamole — or stretch the height of 20 million Rob Gronkowskis. Known for his unique blend of athleticism, versatility, health and humor, Gronkowski embodies what Avocados From Mexico is to game day: an always good essential that sparks the good times during any big game party.
“With our dedication to innovation always top-of-mind, we’ve reimagined what it means to create an in-culture moment that resonates with fans. Our multifaceted partnership with Rob Gronkowski is a great example, from the Gronkamole Challenge and innovative drops like the Big Game Guac Pack to introducing his interactive, AI avatar in our digital experience. With this campaign, we’re tapping into the good times at the core of our brand, offering always good ways to make game day that much better,” said Alvaro Luque, president and CEO of Avocados From Mexico. “I’m incredibly proud of the way Avocados From Mexico has strengthened its big game presence over the past decade, and am excited to continue building on our momentum.”
