AFM program celebrates Guac N' Tacos
In honor of National Guacamole Day (Sept. 16) and National Taco Day (Oct. 4), Avocados From Mexico is encouraging shoppers to celebrate the delicious duo while helping grow consumption and demand around these key occasions. AFM is kicking off fall with its first ever Guac N' Tacos shopper program.
The new program highlights the combo of guac and tacos with thematic in-store displays, digital media and coupons — shoppers can save $0.75 when purchasing avocados at select grocery stores. Branded point-of-sale materials outside the produce aisle will also remind shoppers to add avocados to their tacos in over 5,000 stores nationwide. The program will be in-store beginning through Oct. 9.
Tacos represent the majority of Mexican handheld eating occasions, yet less than 2 percent of the Mexican handheld occasions include avocados, creating an opportunity for AFM to reinforce the delicious combination of guac and tacos.
"Because guacamole and Mexican dishes represent the top two volume driving opportunities for avocados, National Guacamole Day and National Taco Day are the perfect occasions for AFM to encourage shoppers to purchase avocados," said Stephanie Bazan, vice president of shopper and trade marketing at Avocados From Mexico. "Avocados From Mexico always bring good taste and good times, and this program makes it easy and fun to add them to Guac N' Taco celebrations."