Market Minute: Increased asparagus volume is timely for promoting

Did you know asparagus is recognized as the king of vegetables. And were you aware that asparagus can grow up to 10 inches inside of one day? It’s also one of the most popular vegetables served at dinners. Even the ancient Egyptians enjoyed it some 20,000 years ago.

California, Michigan and Washington are the top U.S. states for asparagus production. The U.S. also imports 80-90 percent of its asparagus from Mexico and Peru.

Thanks to some favorable weather, the production of asparagus has increased. This improved volume opens the door for lower pricing and promotion opportunities. Market conditions should continue to amplify in Mexico with Peru beginning new fields again around April, just in time for the Easter holiday.

Make your plans now to build some nice attractive tri-color displays that include green, white and purple asparagus. The white asparagus is actually green that farmers cover with mulch in order for it to bleach as it starts growing out of the ground. Purple asparagus is a genetic mutation and has a milder sweeter flavor than the green.

Mexican asparagus is being shipped through California and Arizona. The demand is fairly light on a steady market. Supplies from Peru are currently very light with a good demand and also a steady market. The quality has been very good.

Check with your supplier for more updated information as well as the white and purple-colored asparagus. Be different from your competitors by promoting that tri-color advertising theme.