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Altar maintains leading asparagus position

By
Tim Linden

Dubbing itself “the world’s largest distributor of green asparagus,” Calexico, CA-based Altar Produce LLC is in the midst of a very solid year in terms of supplies.

“Production is steady and will be comparable to previous years, between 11-13 million 11-pound cases a year,” Director of Sales Denys Sam told The Produce News in early September.

He added that the company’s Peruvian asparagus volume accounts for about 10 percent of its annual volume. With its location on the California-Mexico border, Mexico is its major source of supply, with green asparagus representing 98 percent of its volume. “We have a very small program to Asia with white,” he added.

As far as retail trends are concerned, Sam is encouraged by some innovative merchandising with asparagus that he has noted recently. “We are currently seeing more mixed packs of vegetables in store. We are seeing asparagus being paired with Brussels sprouts and green beans,” he said. “Also, trays being sold with white, green and purple. There is a lot of potential in these added value packs but still a niche market at the moment.”

Commenting on overall supplies from Peru, Sam expects the supplies will be much stronger than last year especially toward the latter part of the year. “There is an expectation that weather is more favorable this year than 2023,” he said. “This year we are seeing a much colder winter but with more production than 2023. The impact we are seeing is mainly on the growers' expectation for similar price levels as last year. It has made it very difficult for importers to be able to match the growers’ expectations with the actual demand and price levels in the U.S.”

He said there is also an expectation from the grow side, that there will be more and better promotions during the October-December window, considering that there should be more production around compared to last year. “Most major retailers have already placed some ads focusing on October up until Thanksgiving,” Sam added.

As far as logistics from Peru are concerned, Sam said the industry’s use of air shipments are becoming less frequent. “There has been a huge shift in the past few years whereas sea shipments are 80 percent versus 20 percent by air. We are seeing more options for sea shipments, having more vessel and arrival options.”

Altar, in fact, imports about 95 percent of its volume by sea with very few air shipments.

Tim Linden

Tim Linden

About Tim Linden  |  email

Tim Linden grew up in a produce family as both his father and grandfather spent their business careers on the wholesale terminal markets in San Francisco and Los Angeles.

Tim graduated from San Diego State University in 1974 with a degree in journalism. Shortly thereafter he began his career at The Packer where he stayed for eight years, leaving in 1983 to join Western Growers as editor of its monthly magazine. In 1986, Tim launched Champ Publishing as an agricultural publishing specialty company.

Today he is a contract publisher for several trade associations and writes extensively on all aspects of the produce business. He began writing for The Produce News in 1997, and currently wears the title of Editor at Large.

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