Asparagus supplies picking up, ad opportunities through June
Baja Son Growers began harvesting its asparagus crops out of Central Mexico May 1. While supplies are picking up the company is encouraging customers to take advantage of various ad opportunities through the month of June.
“With increased acreage out of Central Mexico, we will be able to handle more ad opportunities than we have in previous seasons,” said Robert Leonard, director or sales for Baja Son Growers.
The company's current volume, along with new plantings in Baja and Caborca, will now give the Salinas-based grower-shipper approximately 2 million boxes of fresh asparagus each year. Baja Son Growers also grows and packs 2 million cases of conventional green onions and now 250,000 cases of organic green onions each year. The company continues to grow and invest in new equipment and technology to give customers fresh, healthy produce.
“We are expanding our production volume in both green onions and asparagus. We plan on increasing our green onion volume by 5 to 8 percent per year for the next five years. Additionally, we plan on expanding our asparagus volume by 10 to 15 percent annually for the next five years,” said Robert Leonard, director of sales for Baja Son Growers.
At the beginning of 2020 Baja Son Growers introduced a new website. It better tells the company's story and gives customers more information about it. The new website features product details and farming information in hopes to better connect with, and educate, customers and the end-consumer.