Michigan’s agricultural scene is characterized by its rich diversity, with farmers growing a wide array of fruits and vegetables that peak during the summer months.

The state’s blueberry production is particularly notable, with more than 100 million pounds harvested annually across around 575 family farms, which contribute roughly $140 million to Michigan’s economy. These farms grow approximately 30 different blueberry varieties, showcasing the state’s strength in the category.

Marketing efforts for California avocados are running at full steam this spring and in support for California Avocado Month in June.

Equitable Food Initiative is recognizing National Safety Month by calling attention to the essential role of worker engagement in reducing safety risks, associated costs and providing resources to help reduce such instances.

The Georgia Fruit and Vegetable Growers Association and the North Carolina Sweetpotato Commission have assembled a five-state, 30-organization coalition comprising two national organizations, representing a diverse collection of crops, including eight advocacy groups, with the unified mission of filing a Freedom of Information Act request with the U.S. Department of Agriculture.

The produce industry once again met in Washington, DC, for the International Fresh Produce Association's annual Washington Conference on Monday June 9. After a day of meetings, attendees took a breath, mingled and talked strategy at the opening reception, held at the Grand Hyatt, before the visit to Capitol Hill on Tuesday.

Avocados from Peru will generate the lion’s share of excitement for the avocado category this summer via one-of-a-kind promotions, including a partnership with the Detroit Tigers, one of the hottest teams in Major League Baseball.

Xavier Equihua, president and chief executive officer of the Peruvian Avocado Commission, said this year’s program includes a trifecta of events that incorporates classic tactics and experiential marketing.