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Superfresh Growers' Autumn Glory opens the crop year with strong returns

By
Kyle Eberth, Northwest editor

Superfresh Growers of Yakima, WA, reported a strong opening on the 2022 crop year for its exclusive club apple, Autumn Glory. Examining the most recent Nielsen data reveal sales were up for Autumn Glory the week of Nov. 26 by 104 percent YoY dollar growth, followed by the week of Dec. 3 with sales up 89 percent YoY. During that time, average retail rose $0.16 to $1.84, in line with Fuji and other core apples.

“In November, Autumn Glory was second only to Envy in Washington state’s 'Other Variety' shipments report for the month,” said Catherine Gipe-Stewart, director of marketing at Superfresh Growers.

The premium apple is a unique variety, a cross between Fuji and Golden Delicious. Autumn Glory is sweet and crisp with hints of cinnamon and subtle notes of carmel. “Some describe it as tasting like apple sauce while others say it reminds them of cider,” said Gipe-Stewart. “Regardless of how you describe it, Autumn Glory apple has a flavor that will leave you reminiscing for fall.”

Gipe-Stewart emphasized the importance Superfresh Growers places upon customer engagement and consumer loyalty, “When sampling Autumn Glory, we are seeing great success in creating repeat shoppers, as 96 percent of shoppers express purchase intent for Autumn Glory after tasting it. We’ve been receiving rave customer reviews.”

Taste and timing are essential to Autumn Glory’s most recent run of success, said Gipe-Stewart: “Our horticulture team drives all over the State determining when an orchard is ready to harvest, making sure that Autumn Glory’s signature carmel and cinnamon notes are prominent is key.”

Marketed exclusively by Superfresh Growers, Autumn Glory is a top 20 apple 52 weeks of the year, with growth nationwide and in international markets.

Kyle Eberth

Kyle Eberth

About Kyle Eberth  |  email

Kyle Eberth is new to the produce industry, but has grown up around it, in proclaimed "Apple Capitol of the World," Wenatchee, WA. For the past 14-years he has worked in the non-profit sector with an emphasis on brand storytelling, community engagement, and donor relationships.

Kyle graduated from Whitworth University (Spokane, WA) in 2007. He and wife Kelsey were married shortly thereafter, when they moved to Wenatchee to launch their careers.  Kyle is "Dad" to Brooklyn and Hudson, together the Eberths enjoy skiing, biking, their family and friends, and playing together in the beautiful place they get to live.

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