SugarBee apples set for year-round availability
SugarBee apples, renowned for their incredible taste and fan-favorite status, are set to become a year-round delight for consumers around the globe. This announcement marks a significant milestone for the brand, as for the first time, SugarBee apples will be available through the entire summer season and tie into the fall harvest with no interruption.
Since the debut of SugarBee apples in 2016, the brand has eagerly awaited a harvest and yield plentiful enough to ensure year-round availability. “Since the launch of SugarBee apples in 2016, we’ve been anticipating a harvest and yield to support year-round availability," said Julie DeJarnatt, brand strategy manager. "This marks the first year that consumers can enjoy their preferred SugarBee apples through the summer of 2024! We have numerous exciting consumer marketing events and demos planned to maintain momentum until the arrival of the new crop this fall.”
The consumer feedback each year has consistently shown that consumers would much prefer year-round availability for their favorite apple. “SugarBee is a variety that consumers have come to know and love, and as such a variety, they expect to find it in their local grocery stores," said Kaci Komstadius, vice president of marketing for Sage Fruit. "This season’s year-round availability will prove beneficial for both our retail partners as well as consumers, as there will be no disruption in the supply prior to our 2024 harvest. We’re thrilled that they will be enjoyed all year long!”
The announcement brings not only joy to consumers but also expands the export possibilities for SugarBee apples. Bryan Peebles, SugarBee grower, said, “As one of the first growers who invested in planting SugarBee, we are excited to see this apple available in quantities that can be shipped year-round to markets in Asia, Mexico and South America.”
The extended availability of SugarBee apples is expected to meet the growing demand from consumers worldwide who have fallen in love with the unique combination of honey-and-caramel sweetness with a hint of molasses, crunch and juiciness that this apple variety offers. With year-round availability, fans can now always enjoy SugarBee apples as a delicious and wholesome snack, in culinary creations and as a delightfully sweet-crisp addition to various dishes.
To celebrate this exciting development, SugarBee has a series of consumer marketing events and demos planned throughout the year, introducing even more shoppers to the sweet crunch that has enamored thousands thus far.
