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Strong Pazazz crop headed to store

Pazazz is a premium apple hit for its bursting flavor, great texture and season long availability, but that’s never been truer than this year. The Pazazz orchards are at full maturity and with production spread throughout North America, this year’s harvest is proving to be our best on record.  

pazazz“Despite a challenging growing season, the crop looks great coming into the barn,” said Don Roper, vice president sales and marketing, Honeybear Brands. “Luckily, we grow Pazazz across North America so we will have strong promotable volumes all season long.

Last year saw exceptional demand for Pazazz across the U.S. and Canada retail sales network. Consumers continue to positively respond to the Pazazz unique eating and baking characteristics. Experiencing its dynamic flavor, exceptional crunch and great texture, Pazazz has quickly become a favorite on the retail deck for apple fans. 

What sets Pazazz further apart from so many of the other new premium apple varieties is its long marketing window due to its ability to be stored for an extended period.  “Pazazz is a great eating apple that delights consumers right now, but we see a big lift in the apple category once we get into the late winter and spring months as the eating quality is amazingly steady throughout the entire year," Roper said. 

A descendant of the beloved Honeycrisp, Pazazz has a flavor all its own with a perfectly balanced sweet and tangy flavor profile. This clean and refreshing apple packs a strong crunch with a flavor that does not fade as the season progresses, making it a perfect year-round variety. Apple fans everywhere will have the opportunity to enjoy their new favorite apple earlier this season as Pazazz hits shelves almost a month sooner this year, kicking off with November and Early December promotions.  

Honeybear Brands is continuing its dynamic, multi-pronged marketing campaign generating consumer excitement and driving them in store. The “Find Your Pazazz” campaign encourages shoppers to find that little extra something special in their day that’s unique and alluring. Pazazz playfully encourages cheerful celebration of life’s small but shining moments with digital advertising, social media marketing, an influencer program with top food and wellness influencers.

For more information, visit www.honeybearbrands.com

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