“Our bloom was slightly earlier than last year, but over the last couple of months, the timing has leveled out, and we’re on track to begin harvest at the same time as last year,” said Brenda Briggs, vice president of sales and marketing. “As we make it down the home stretch, we’re hoping for gentle rain and some cooler nights to increase sizing and encourage color development. Galas, Ginger Golds and Honeycrisp will be our first picks, and we’re excited to begin our programs.”“While change is inevitable, tradition is forever,” said Briggs. “Consumer preferences may shift, which is why we offer a selection of premium apple varieties, but the pleasure and benefits of eating an apple remain unchanged. We aim to create a memorable eating experience that not only attracts new apple consumers, but also reminds them that apples are convenient, nutritious and economical when it comes to eating fresh produce.”
Retailers can also boost apple sales while elevating the shopping experience through curated displays that inspire consumers to incorporate apples into their meals for salads or desserts, positioning additional key ingredients close to their apple displays while highlighting a featured recipe idea.
Positioning complementary pairings with apples, such as cheeses, nuts, artisanal breads or local wines, can help consumers integrate apples into their meals effortlessly.
With apple season ahead and the many versatile and delicious apple varieties from Rice Fruit, retailers can be ready to deliver exceptional flavor to their customers, ensuring satisfaction and repeat apple buyers in the checkout line.
For further information regarding the 2024 apple season at Rice Fruit Company, please contact the company’s dedicated sales team at [email protected] or visit ricefruit.com.
