“We created this new product, a paper box, where we can pack all types of products for the retailers,” said Tal Cloud, president of the Fresno, CA-based company, who has been in the ag business for almost four decades. “Apples were the first we focused on and now we are packing avocados, apricots, tomatoes — pretty much anything that’s been put in a clamshell — in our fiber boxes.”“When you do a four-pack of apples, for example, there’s very little spoilage for the retailer because it’s a fixed-weight pack that is sold at a price per pack or per pound, but there’s not people touching the fruit and being picked through,” Cloud said.
Therefore, there is less shrinkage with fixed count and weight packages than bulk sale, making it more efficient for the consumer and the retailer.
“The product moves off the shelves quickly,” Cloud said, adding that the fiber boxes are also priced competitively with poly clamshells — another big plus for customers.
Plus, with Paper, Pulp and Film’s fiber box solutions, there are graphics and printing that are so bold, there’s more brand-ID awareness than when it’s packed in a poly clamshell.
“We also have multiple ways to close the package while still making the fruit inside visible,” he said. “The fiber box allows for a variety of options for closing the package while allowing for QA inspections, including paper or plastic banding, a linerless label with or without window, a partial adhesive label, field pack closures, flow wrap, interior tray seal, as well as open and handle top.
Paper, Pulp and Film can ship overnight to all of California and offers 2-day service to Arizona, Washington, Nevada, New Mexico and west Texas. With additional independent converters across the U.S., Canada and Mexico, it can create opportunities for fiber Punnet in every market in North America.
“I’m selling to a lot of growers, shippers or packers, through their package distributors in their local markets, who are looking for unique solutions,” Cloud said. “We source paper all over the world and believe we’re finding the best fiber boxes for each application. The future is bright for fiber boxes, and we are excited to be part of the innovation in this new market.”
