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Oppy welcomes fresh crop apples

Piers Hanbury
Piers Hanbury

Oppy is anticipating the arrival of a vibrant new crop of Envy apples alongside a diverse range of year-round varieties. As the season transitions and shoppers seek fresh, high-quality produce, Oppy remains committed to delivering excellence with its imported apple set.

Anticipating a successful campaign ahead with a seamless supply chain spanning Washington, New Zealand, South Africa and Chile, Oppy ensures a consistent and reliable source of apples to meet demand — including fresh, crunchy fruit available in the spring and summer months.

"Our commitment to quality, innovation and adaptability drives our success," said Piers Hanbury, executive director of apples, pears and category development. "We're proud to offer a diverse selection of premium and everyday apples, including Ambrosia, Braeburn, Smitten, Royal Gala, Fuji, Granny Smith, Pink Lady and our signature Envy and JAZZ apples."

sdfEnvy apples continue to demonstrate remarkable growth against a flat category, outpacing the industry with a 19 percent increase in conventional supply and an impressive 77 percent surge in organic offerings.

“Our retailers can depend on Oppy to be a partner in their success. With our extensive marketing support and commitment to our expect the world from us promise, they can lean on us to deliver the best in flavor, crunch and eating experience. And at a time when every dollar holds significance for consumers, we believe they deserve nothing less than the crisp satisfaction and superior taste of a freshly harvested apple,” said Hanbury.

To support retailers in promoting its assortment, Oppy offers a range of marketing materials, including shipper units, posters, recipe cards, tote bags, digital and social content.

As Oppy anticipates a smooth transition between domestic and import growing seasons, retailers can rely on a steady supply of fresh, flavorful apples.

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