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NYAA encourages consumers to get their ‘crunch’ on

By
Maggie Hanna, staff writer

Fishers, NY-based New York Apple Association, a nonprofit trade association that supports profitable growing and marketing of New York apples, is rolling out its NY Big Apple Crunch Challenge campaign to school districts throughout New York state and around the country on Thursday, Oct. 27.

“The NY Big Apple Crunch promotion is fun for adults, as well as kids, and carries a simple message — eat healthy and eat local,” said Nathaniel Foster, account and event manager for NYAA. “We have many schools ready to get their ‘crunch’ on!”

The NYAA created new posters for this school year launch and began shipping them out at the beginning of August. The association will be working closely with the Farm-to-School program leaders in New York to connect schools with local farms and food producers in order to strengthen local agriculture, improve student health, and promote regional food systems awareness.

“NYAA is working diligently to remind East Coast school foodservice directors along with foodservice distributor buyers that New York is a closer choice,” said Cynthia Haskins, president and chief executive officer of NYAA. “And with so many varieties, there is an apple for everyone.”

In addition to its Big Apple Crunch Challenge campaign, NYAA is also kicking off its harvest campaign with ads announcing the new crop and can’t-miss early varieties such as Ginger Gold, Paula Red and Premier Honeycrisp, which are currently ready and will be closely followed by Jersey Mac and Zestar!. Popular varieties such as Gala, Empire, Fuji, Macoun, McIntosh, Honecrisp, Snapdragon and SweeTango will be ready for distribution and promotion as the new crop season progresses.

“Retailers are gearing up for the new apple harvest season and we have been shipping out our Apples from New York display shippers along with complementary signage,” Foster said. “Building large displays of apples, fresh cider, and cross-merchandising with complementary products brings the fall harvest to a new level.” Haskins said this year’s crop is sizing well and ripening up thanks to some much needed rain in the state.

“We are looking forward to a bountiful crop year,” Haskins told The Produce News. “Early varieties will kick off the season and will be available as early as the third week of August. The weather has been cooperating and we are anticipating apple production to be on par with the previous three-year average.”

New York’s unique weather is perfect for growing apples, Haskins noted. “Sunny summer days, crisp fall nights, rich glacial soils, and abundant water resources grow healthy orchards,” she said.

Haskins added that she is hearing reports from growers that they will have a good range of apple sizes, as well as a strong mix of available varieties this year.

“It is always an exciting time of year to visit the orchards firsthand and pick an apple straight off the tree,” Haskins said. “The flavor is unmatched this year.”

For more information on NYAA campaigns and point-of-sale materials — including display merchandisers, orchard bins, price cards and more — visit www.applesfromny.com.

Maggie Giuffrida

Maggie Giuffrida

About Maggie Hanna  |  email

Maggie Hanna received a bachelors of arts degree in journalism from the University of Arizona in 2010. After graduating, she went to work for Bauer Publishing — first as an intern for TWIST Magazine and later as an online editor for 4TNZ.com. In February of 2012, Maggie accepted the position of assistant editor at The Produce News. Over the years her role evolved to include hosting videos for PNTV and handling the company’s social media accounts. In February of 2022, Maggie took a step back from her full-time responsibilities at The Produce News to welcome her first child. She now works as a staff writer for the publication. Maggie and her husband, Grant, and son, Griffin, live in Phoenix, AZ.

 

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