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Niagara Fresh Fruit Co. readies for a great apple season

From the rich soil to the close proximity to Lake Ontario, Niagara Fresh Fruit Co. said its climate makes for some of the best grown apples in New York state. The most popular varieties it grows are Honeycrisp, Gala, Fuji, McIntosh, Cortland, Golden Delicious and Red Delicious as well as its managed varieties Snap Dragon, Ruby Frost and Evercrisp.

Even with some late-season frost that affected some blocks, the company still expects a great crop.

Over the last 15 years it has expanded acreage and planted over a million new trees with most in full production. The new high-density trellis plantings allow more apples to be grown per acre, reducing cost at harvest. "We have the ability to service our customers for at least 11 months out of the year, with the possibility of going year-round," the company said in a statement. "Our customers are already excited to start with the new crop as our sales desks are fielding daily calls."

In addition to investing in growing high-quality apples, the company also updated its packingline and storage facilities. "We package only the best apples in our boxes for delivery to our customers," the company said.

The support of the New York Apple Association and CrunchTime Growers is exciting customers about the prospects of the new crop. Both provide promotional support to the retailer and their customers through social media, geotargeting, digital coupons, television ads, radio ads, print ads with recipes and nutritional information.

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