Honeybear Brands partners with the American Institute for Cancer Research

This February during National Cancer Prevention Month, Honeybear Brands is inviting shoppers to check out the American Institute for Cancer Research online cancer health check, which gives instant feedback about how well they match up with AICR’s evidence-based recommendations to lower the risk of cancer and other chronic diseases.

This is the fourth year Honeybear Brands and AICR have partnered to share healthy eating and cancer protection tips, reaching more than 25 million Americans to-date. This year’s campaign, which encourages consumers to consider including more apples in their diet, is being promoted via social media, earned and paid media, and in-store wherever Pazazz is available.

Thanks to its peels, apples are rich in fiber, which helps promote a “good gut,” which in turn supports good overall health. One medium sized apple delivers approximately 4.4 grams of dietary fiber, which can help lower the risk of certain cancers. That is more than one-third of the minimal 15 grams of daily recommended fiber for the average adult.

“Apples are an easy and delicious way to get more fiber to your daily diet. The age-old advice to eat  ‘an apple a day to keep the doctor away' is true. Whether you eat apples on the run as a snack or in a lunch box or include them as a quick ingredient in your favorite recipe, apples immediately increase the health benefit,” said Kristi Harris, Honeybear Brands brand manager.