Honeybear Brands kicks off apple season early with First Kiss

First Kiss apples will be an early variety primer to the fall season. Available from Midwest facilities in mid-August,  this bright and sassy variety provides a jump start to new fresh crop sales. First Kiss, which debuted in limited supply to a fan base of committed consumers over the past few years, is headed back to retailer shelves in even greater numbers this season.  

First Kiss is a descendant of the favorite Honeycrisp variety and developed in the same Minnesota growing region where the first Honeycrisp was discovered. A mouth-wateringly sweet-tart and juicy apple with a firm, crisp bite and an eye-catching, deep scarlet skin and bright white flesh, First Kiss is a refreshing delight.

“Demand for premium apples remains high, and First Kiss represents the start of apple season,” said Don Roper, vice president, sales and marketing for Honeybear Brands. “Shoppers and retailers are ready for an injection of fresh flavor on the apple deck. Apple lovers anticipate the exciting First Kiss variety on store shelves and it’s a signal that the apple harvest and flavors of fall are not far behind. There’s a lot of love about a First Kiss apple, but like every first kiss, it’s fleeting, so enjoy them while you can.”

Brought to market by Honeybear Brands and grown exclusively in Minnesota, First Kiss will begin shipping nationwide mid-August.