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FirstFruits launches Take A Bite Out of Hunger campaign

This year marks the 11th anniversary that FirstFruits Marketing has held its annual Take a Bite Out of Hunger program, which seeks to feed the underserved and call attention to food insecurity in the country. Data from the USDA show that 11.8 percent of all U.S. households are considered food-insecure. Furthermore, one out of six households with children reported food insecurity at a higher rate than those without children.

Since 2010, the Take a Bite Out of Hunger program has led to the donation of approximately 2.5 million pounds of fresh apples to local food banks. Last year, over 263,000 pounds of fresh apples were donated in participating retailers’ names to local food banks in their communities.

“This year more than ever, I am extremely proud of the continued commitment of our retailer partners and their support for the Take a Bite Out of Hunger program observing over a decade of dedication to supporting those in need,” said Joe Vargas, director of marketing at FirstFruits Marketing. “We are proud to have the opportunity to help make a difference and give back in their local communities. We want to give a special thank you to Charlie’s Produce in Spokane this year for their commitment to the program.”

This year’s participating retailers included Charlie’s Produce, United Supermarkets, Raley’s, Bashas’, HEB, Stater Bros, Daven’s Marketplace and Sobey’s.

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