Crunch Pak puts the fun in apple snacking
Crunch Pak has been in the healthy snacking business for more than two decades, growing apples in the orchards throughout Washington’s Wenatchee Valley.
The team at Crunch Pak is focused on turning its local Washington apples into something fun and convenient for everyone on the go.
“Being a fresh cut processor focused on the best apples in the country gives us a lot of flexibility to innovate and deliver consistent quality products,” said Andy Kimbrel, vice president of sales and marketing for the Cashmere, WA-based company.
“We are fortunate to deliver roughly 100 million experiences to the end consumer from our Washington-based facilities alone.”
Currently, Crunch Pak is busy with back-to-school offerings and focused on promoting its bestselling new products for families.
“Our newest additions to the snacking lineup include NBC Universals’ Minions and Disney’s Princess collection,” Kimbrel said. “These family favorites are hitting stores just in time for the fresh crop and all the activities that come with starting the school year.”
Of late, Crunch Pak is seeing an increased demand for healthier components with less sugar, reduced fats and no additives when paired with its famous sliced apples.
“The team is working with new suppliers to meet the demand and constantly evolving trends,” Kimbrel said.
“AI-based trend reporting, and consumer insights help us stay ahead of the curve and exceed consumer expectations.”
Innovation and quality are the key to Crunch Pak’s success in the fresh healthy snacking category.
“This is our focus every day and has been the key to success at Crunch Pak for close to 25 years,” Kimbrel said.
“Healthy snacking is up in the past 12 months and continues to grow. Consumers continue to look for convenient healthy options to fit their on-the-go lifestyles.”
Looking ahead, Crunch Pak is exploring new ways to engage the consumer, including adding QR codes to packaging with direct connections to entertainment experiences unique to its brand and partnerships.
“The team is focused on innovative ways to keep the customer having fun beyond the point of purchase,” Kimbrel said.
Keith Loria
About Keith Loria | 
A graduate of the University of Miami, Keith Loria is a D.C.-based award-winning journalist who has been writing for major publications for close to 20 years on topics as diverse as real estate, food and sports. He started his career with the Associated Press and has held high editorial positions at magazines aimed at healthcare, sports and technology. When not busy writing, he can be found enjoying time with his wife, Patricia, and two daughters, Jordan and Cassidy.
