Applewood, Riveridge expand Crunch Time reach, distribution
Crunch Time Apple Growers, the collective of growers responsible for SnapDragon™ and RubyFrost™ apples has more exciting news on the cusp of the 2021 harvest. Crunch Time has granted two Michigan-based premier apple packaging, shipping and marketing facilities — Applewood Fresh Growers LLC and Riveridge Produce Marketing, Inc. — license to market both SnapDragon and RubyFrost apples effective immediately.
Applewood Fresh Growers LLC is a grower, packer, shipper, and marketer located in Sparta, MI with roots dating back to 1935. “We are excited for the opportunity to be a part of Crunch Time Apple Growers,” said Brian Coates, vice president sales and business development, Applewood Fresh Growers. “SnapDragon and RubyFrost are both valuable contributors to the emerging varieties of apples that are focused on delivering outstanding flavor and quality to drive sales growth in the apple category. We are thrilled to be included in this group of apple marketers and to make these flavorful apples available to our customers.”
Riveridge Produce Marketing, Inc. is a vertically integrated apple grower, packer, shipper and marketer founded more than 30 years ago in an apple-growing region known as “The Ridge” in West Michigan. The company is leading the way in food safety, new orchard technology and innovation in sales and marketing.
“The opportunity to market SnapDragon and RubyFrost expands the Riveridge portfolio of apples, giving our buyers another great tasting apple for their lineup,” said Kari Soldaat, director of sales, Riveridge Produce Marketing. “It’s easy to recognize Crunch Time Apple Growers is investing in strategies to grow and market these varieties and we’re looking forward to sharing our experience and knowledge to help build upon its success.”
Retailers beyond the Northeast region are requesting the opportunity to offer SnapDragon and RubyFrost apples to their customers, and these new partnerships help Crunch Time answer the call. Crunch Time will be able to expand its geographic reach among new and existing retail partners, particularly in the Midwest, getting the apples into the hands (and mouths) of more consumers on a consistent basis. Crunch Time is looking forward to the opportunity to partner with Applewood and Riveridge, two experts in growing apples in a climate much like that of New York.
“Crunch Time is excited about the addition of new sales partners this season with Applewood Fresh Growers LLC and Riveridge Produce Marketing, Inc. being the most recent additions to our team,” said Jessica Wells, executive director, Crunch Time Apple Growers. “The real winners as a result of these partnerships are our consumers, as the result will be SnapDragon and RubyFrost apples being in retailers where they weren’t before.”