ALDI's $5 billion initiative increases fresh and organic offerings
As part of the company’s aggressive growth initiative, ALDI announced a new product expansion to deliver more of the fresh products customers want most. With an emphasis on fresh, organic and easy-to-prepare options, 20 percent of products in every ALDI store will be new compared to last year.
With more than 1,800 stores across the country, ALDI is in the midst of an accelerated growth plan, investing more than $5 billion to remodel and expand its store count to 2,500 by the end of 2022. ALDI is pleased to report the company is more than halfway through its remodel investment. The new ALDI store layout features additional refrigeration space to accommodate even more fresh, healthy and convenient products.
“The continued success of our store expansion and remodel initiatives has given us the opportunity to carefully select and introduce new products that satisfy our customers’ increasing preferences for fresh items, including organic meats, salad bowls, sliced fruits and gourmet cheeses,” said Jason Hart, chief executive officer of ALDI U.S. “We know people lead busy lives, so we’re making it even easier for them to purchase everything on their shopping list at ALDI, while still saving money.”
The nationwide product rollout continues through early 2019. As part of the expansion, ALDI is increasing its fresh food selection by 40 percent with new items, including an expanded produce selection with veggie noodles and ready-to-eat sliced fruits, such as mango, pineapple and watermelon spears, and more organics; and expanded refrigeration offerings for grab-and-go convenience, including single-serve guacamole and organic hummus, plus fresh fruit and vegetable snack packs.
ALDI also has been named one of America’s favorite grocery retailers and, for the eighth consecutive year, the Value Leader for grocery shoppers, according to a 2018 survey of U.S. consumers by Market Force Information.