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FirstFruits partnership to bring new wave of consumers

FirstFruits Marketing announced a partnership with Cynthia Sass as brand ambassador for Opal apples, a non-GMO, naturally non-browning apple on the market. The renowned dietitian and New York Times best-selling author will educate consumers on the health benefits of Opal apples through recipes, healthy eating tips, public appearances and social media.opal

As a board-certified specialist in sports dietetics, Sass holds a master’s degree in both nutrition science and public health. She has consulted for five professional sports teams, and currently serves as the nutritionist for the New York Yankees. Additionally, she has appeared on numerous national TV shows. In addition to her science background, Sass is trained in plant-based culinary arts and mindfulness meditation.

“Not only do Opal apples have incredible flavor, they also have amazing versatility,” said Chuck Zeutenhorst, president of FirstFruits Marketing, “We’re thrilled to have Cynthia on board to help showcase the many benefits and uses of Opal apples. She is the perfect partner to introduce Opal to a new wave of consumers.”

“I am honored to partner with FirstFruits Marketing to represent Opal apples,” said Sass. “I look forward to sharing my health tips and recipes with new and existing Opal fans.”

FirstFruits Marketing is inviting influencers, registered dietitians and Opal enthusiasts alike to meet Sass at the Produce Marketing Association’s Fresh Summit at booth No. 4460. She will be signing Opal mini cookbooks and talking about Opal apples on Friday, Oct. 18.