Sun Belle expanding grower relationships

Sun Belle Inc. will be expanding its relationships with a number of significant berry growers as a result of ending its relationship with the Giddings Group. In 2002, Janice Honigberg, president of Sun Belle Inc., teamed up with Julio Giddings to form Sun Belle Mexico S.A. de C.V. and Sun Belle Berries S.A. in Chile to bring Chilean and Mexican berries to worldwide markets during the winter months.

Sun Belle Inc.’s North American berry business has grown substantially during this time. The company attributes this achievement to its focus on marketing, careful handling and distribution, and bringing good varieties and new pack types to market. The objective has always been to provide the best value proposition to growers and consumers. With its four state-of-the-art North American distribution facilities, Sun Belle said it delivers quality berries at competitive prices to retailers, club stores and food service customers -- and ultimately the consumer.

“Giddings’ decision to pursue its dream of shipping its own label presents Sun Belle with a wonderful opportunity to bring more innovative programs and finer product direct to market from the grower,” said Honigberg. “Though Giddings has been an important source of berries to Sun Belle Inc. during the import season, we have increasingly worked directly with superb growers during this part of the year, and will continue to bring the highest quality berries to market. Sun Belle also works directly with top quality growers and packers throughout the domestic season, ensuring that we are able to meet customer demand 52 weeks of the year with the best berries under the sun.”

With more than 30 years of experience marketing berries, its experienced team of skilled sales, quality control, food safety, logistics and distribution center personnel, and four distribution centers, Sun Belle is confident it will exceed both customers’ and growers’ expectations in the years ahead.

Sun Belle’s distribution centers are located in Miami, Jessup, MD, Schiller Park, IL, and Oxnard, CA.

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