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Green Giant launches riced cauliflower-based vegetable line

The newest addition to Green Giant's popular Veggie Swap-Ins line is Green Giant Simply Steam Riced Veggies, a line of seasoned riced vegetables with a cauliflower base that are offered in small, microwavable pouches for a snack, side dish or meal. broccccc

This convenient new way for consumers to enjoy the Green Giant Veggie Swap-Ins line is available in four varieties — Riced Cauliflower Casserole, Riced Cauliflower with Broccoli Florets & Cheese Sauce, Riced Cauliflower Italian Style and Riced Cauliflower & Cheese Sauce — each ranging from 40 to 120 calories per serving.

“The Green Giant Veggie Swap-Ins line has been one of the most exciting introductions to freezers across America and is perfect for busy families that want to add more veggies to their meals. To date, however, the line has been available only in larger, non-seasoned varieties,” said Jordan Greenberg, executive vice president and chief commercial officer of B&G Foods. “Green Giant Simply Steam Riced Veggies marks our entry into the seasoned, riced vegetables marketplace, offering consumers an incredibly delicious way to enjoy veggies in a convenient serving size that easily stacks in the freezer, and at a great price. Whether they are looking for a simple lunch solution, or a quick dinnertime side, fans of our Green Giant Veggie Swap-Ins line are sure to love the convenience and great taste of our Green Giant Simply Steam Riced Veggies.”

The new Green Giant Simply Steam Riced Veggies line contains no artificial flavors, colors, or preservatives and is available now in the frozen section of grocery retailers nationwide.