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Mart Produce and ProSource Inc. form joint venture

The Mart Group LLC., a potato grower-shipper based in Rupert, ID, and ProSource Inc., a grower-owned-and-operated sales and marketing company based in Hailey, ID, announced an agreement will combine sales teams to consolidate all fresh-packed potato and onion sales and marketing responsibilities.

ProSource is currently responsible for all fresh onion sales and marketing for Golden West Produce LLC in Parma, ID, Rio Valley Onion LLC in Hatch, NM, and Winter Garden Produce LLC in Uvalde, TX.

The finalization of this joint venture will effectively couple one of the oldest and largest Idaho potato grower-shippers with one of the most extensive year-round grower-based fresh onion programs in the industry.

“We are very excited to join forces with ProSource and leverage the strengths of each of our organizations in offering a more complete solution to our customers,” said Jason Allen, chief executive officer of The Mart Group. “With over 65 years of combined industry experience, we will be able to combine the strength and reputation that ProSource brings from the onion industry and Mart Produce brings from the potato industry to offer our customers year-round supply of each of these commodities. We are determined to be the first-choice supplier of potatoes and onions to the fresh produce industry and we are excited to be able to expand our product offering to each of our customers through this joint venture.”

Operating as Mart Produce, the company employs more than 100 people and has been serving the foodservice and retail industries for over 35 years.

“Having conducted business with Mart Produce for many years and knowing the synergies between our ownership groups, the opportunity to partner with the Mart Group in this venture could not have been more timely,” said Corey Griswold, chief operating officer of ProSource. “This joint venture, comprised of onion and potato growers within our marketing company, ensures a true supply platform of grower-based production in both categories into a single, easy to use solution for our current and future customers.”

ProSource currently services a wide range of clients comprised of foodservice, retail, wholesale and broad-line customers in the United States, Canada, Mexico and Central America.