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BelleHarvest and Michigan Fresh join forces

BelleHarvest, based in Belding, MI, and Grand Rapids, MI-based Michigan Fresh Marketing created a strategic sales alliance that will sell and market as one unified sales organization.bel

The merger will make BelleHarvest and Michigan Fresh Marketing the second-largest apple shipper in Michigan. The combined companies will represent approximately 150 growers and operate seven packing facilities in Michigan and Wisconsin. Both are very excited for the opportunity to work together.

“This move is being made to take full advantage of both companies' strengths and abilities," said Milt Fuehrer, chief executive officer of BelleHarvest. "By merging the offices into one company there will be a robust sales department along with a wider distribution footprint.” The organization is targeting 3 million bushels of fresh apples available for sale in the upcoming season.

The consolidation of BelleHarvest and Michigan Fresh Marketing will also allow further innovation within the industry. “The growth potential these two organizations bring to the market is exponential, states Michigan Fresh CEO Joe D’Ottavio. “We have an experienced sales team, diverse varieties, and the ability to pack orders quickly and efficiently."