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New in-store elements kick off Publix Produce for Kids campaign

Newly-designed Produce for Kids campaign signage appeared in produce departments at Publix Super Markets on May 30 launching the bi-annual campaign centered around better choice eating and consumption of produce while raising funds for local Feeding America food banks. In addition to the new signage found displayed next to each partner, Produce for Kids founder, Shuman Farms, will feature RealSweet Vidalia onion bin wraps that promote the campaign and encourage shoppers to visit produceforkids.com/publix.web-Publix-Produce-Partners

Produce for Kids is entering into the 17th year working with Publix and its produce partners. The bi-annual campaign touts more than 6.9 million meals donated to families in need and more than $659,000 raised for Feeding America programs that benefit families and children in Publix market areas. Since 2003, the campaign has raised more than $3.2 million for the retailer’s area charities.

“We value our ongoing Publix partnership and wanted to enhance visibility to shoppers this year through redesigned signage and the implementation of our new RealSweet bin wraps,” said John Shuman, founder of Produce for Kids and president at Shuman Farms. “The produce brands who participate in this promotion have a lot to be proud of knowing the $3.2 million impact made in Publix communities over the years.”

To celebrate the campaign, Publix Aprons Cooking School in Jacksonville, Fla. will be hosting a Produce for Kids family event open to the public on June 8. Families will be able to pick up coupons, recipes and promo items from campaign partners and create an easy summer snack fruit tartlet from 10 am – 12 pm.

“At Publix, we want to help our customers meet their health and wellness goals by offering a wide variety of produce and meal solutions in our stores,” said Maria Brous, media and community relations director for Publix. “We are proud to partner with Produce for Kids on an effort that helps families make better choices to meet their lifestyle needs while supporting our communities.”

Publix customers can identify partner brands through in-store signage, featuring the Produce for Kids and Feeding America logos in all Publix produce departments. Signage directs customers to produceforkids.com/publix, which features more than 500 registered dietitian-approved and family-tested recipes, meal planning tools, grocery store-specific campaign details and healthy tips. Customers are encouraged to share healthy recipes from their own kitchen and inspiration during the campaign using the hashtag #produceforkids.

The Publix Produce for Kids campaign, which will run through June 27, is supported by CMI Orchards, Coast Tropical, Del Monte Foods, Driscoll’s, Fresh Express, Lakeside Produce, Maries, Mastronardi Produce, Mission Produce, RealSweet, Wonderful and Acosta Sales & Marketing.

The Publix Produce for Kids partnership has raised more than $3.2 million to benefit local charities within the seven-state Publix footprint since 2002.