view current print edition







Red Sun Farms to shake up the blueberry market

Just a year ago, the Migivia Group and United Exports announced their joint venture. The venture was positioned as a strategy to speed up the delivery of the much-anticipated next generation OZblu blueberries, which are even firmer and crunchier and most importantly, have great flavor, delivering an unparalleled and consistent blueberry eating experience to end consumers.redsun

Last week the joint venture made a significant entry into the Northern Hemisphere with Red Sun Farms, Mexico.

““This is good news for the entire blueberry category. We strongly believe that if the whole blueberry industry can elevate the consumer eating experience with new varieties of this superfood, it will lead to a transformative uplift and broader consumption for the entire blueberry industry and drive future growth,” said Roger Horak, global chief executive officer of United Exports/OZblu.

The company said OZblu has redefined the blueberry eating experience, with bigger, crunchier and more flavorful fruit developed with new leading genetics by Dave and Lease Mazzardis.

“Too often consumers will buy blueberries and be disappointed with them. We have worked hard to create and develop blueberries that are firm, sweet and crunchy, which is how they should taste,” said Dave Mazzardis, the co-breeder of the OZblu varieties.

Migiva, a successful diversified agri-group based out of Peru, is no strangers to precision agriculture.  “Being world-class growers ourselves, it is not every day that one is able to connect and partner with professional and scale grower like Red Sun Farms, Mexico, not only do they complete our footprint in Latin America, but they too bring tremendous value in precision agriculture,” said Jonathan Gellar, CEO of Migiva Group.

More than 80 percent of global fresh blueberry consumption is in the Northern Hemisphere. With OZblu growing the new genetics in the Northern Hemisphere, they will now be able to supply the discerning blueberry consumer a consistent and superior product experience all year round.

“Being able to pivot from precision agriculture in vegetables into a super fruit, is an exciting but and absolute privilege for us to conclude this joint venture agreement with OZblu.  For us being part of this family, not only fits well with our company DNA, but is a win-win, and we are delighted to be joining this exciting journey together with OZblu,” said Thierry Legros of Red Sun Farms, Mexico.