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Plant-based burger moves Carl’s Jr. beyond meat

Beyond Meat is partnering with Carl’s Jr. to launch The Beyond Famous Star, which marries the 100 percent plant-based Beyond Burger patty with the restaurant’s fan-favorite Famous Star burger.beyond

The new Beyond Famous Star is a first-of-its-kind flexitarian take on the iconic Carl’s Jr. Famous Star, with a 100 percent plant-based patty from Beyond Meat. The quarter-pound patty is cooked top-to-bottom on an open flame in Carl’s Jr.’s unique char broiler.

“We know people are looking for options — in fact, roughly one-third of consumers identify as flexitarians — and we’re thrilled to partner with Beyond Meat to bring more delicious, irresistible flavors to our menu,” said Jason Marker, chief executive officer of CKE Restaurants. “The new Beyond Famous Star is a true industry game changer, and we’re proud to add it to our roster of innovative offerings and build on the legacy of mouthwatering flavors.”

Retail data from one supermarket chain this summer found that more than 90 percent of customers who purchased The Beyond Burger also purchased animal-based protein. This behavior shows Beyond Meat's appeal among meat eaters who want to continue to eat the things they love, while incorporating more plant-based options. Working to serve that consumer need, Carl’s Jr. is proud to be the largest restaurant chain to date in the United States to offer The Beyond Burger on-menu.

“I have long looked forward to the day when my kids can go to a major fast-food chain and order The Beyond Burger. I am grateful to say that day has arrived,” said Ethan Brown, Beyond Meat founder and chief executive officer. “At our core, Beyond Meat is about enabling consumers to Eat What You Love, and there is no better example than being able to enjoy a delicious Carl’s Jr. burger, while receiving the added health and sustainability benefits of the plant-based Beyond Burger. It is with innovative and forward-looking partners, like Carl’s Jr., that we are building a brighter and more sustainable future.”