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Explosive growth leads to aggressive grape promotion opportunities

Grape category leader Sun World International will have a record amount of Sun World proprietary grape varieties this coming fall, including its flagship late-season trio: Scarlotta seedless, Autumncrisp and Adora seedless brand grapes.sun-world

The company’s grape volume has grown a record amount overall. This year, retailers can plan aggressive promotions from mid-September through mid-November.

“We have seen tremendous growth in the last three years,” said Sun World Vice President of Domestic Sales Jason Fuller. “This year we are marketing the largest crop in our history. Because of this, we will have a record amount of promotable product to help our retailers grow.”

Adora seedless brand grapes have a crisp and sweet flavor profile, and with a one-inch diameter the reputation of a two-bite grape. Interest in Autumncrisp brand grapes has rapidly risen on a global scale due to its unique flavor and taste experience: sweet with a hint of Muscat and an exceptional crunch. Scarlotta seedless brand grapes have a striking red color and an elegantly aromatic flavor.