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Interfresh extends blueberry season with new marketing agreement

Interfresh, Inc., a leading national marketer of fruits and vegetables, has started marketing Driediger Farms’ blueberries. In addition, the company announced the launch of its new website.

Driediger Farms, based in Langley, BC, is a leading grower-packer of blueberries. Interfresh started shipping blueberries last week and is marketing them under the Driediger Farms label to the western U.S. market.changCarolyn Chang

“We are very pleased to be associated with Driediger Farms and their outstanding team,” said Carolyn Chang, director of berry programs for Interfresh. “We are looking forward to supplying our retail and foodservice customers with these excellent berries.”

“Rhonda Driediger and her team do a fabulous job producing and packing very high-quality fruit for the fresh market,” said Chris Puentes, president of Interfresh. “This new BC deal extends our season nicely, and complements our ‘Pacific Berry Farms’ program of US-grown blueberries, blackberries and strawberries”.

Interfresh is shipping Driediger Farms blueberries both f.o.b. British Columbia and from the Interfresh distribution center in Los Angeles.

In addition to the new marketing announcement, the company today also officially launched its new website.

“The new site more accurately portrays our position in the supply chain as a marketer of fresh fruits and vegetables and celebrates the fact that Interfresh has been delivering fresh produce solutions to our customers for more than 30 years -- we call it ‘30 Years of Fresh Ideas,’” said Puentes.