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Walmart, Microsoft checking in on cashierless checkout

Anything you can do I can do better.

At least that is what Microsoft is saying to Amazon. The software giant is developing technologies aimed at eliminating store cashiers and checkout lines that would allow retailers to better compete with Amazon Go, according to Reuters.  microsoft

Amazon Go opened in Seattle in January and will soon open in Chicago and San Francisco.

The Reuters article stated that Microsoft has sampled the technology with retailers around the globe and that Walmart is interested in potential collaboration. Timing of Microsoft’s automated checkout service is remains unclear. What is clear is that retailers must find ways to keep up with Amazon.

“This is the future of checking out for convenience and grocery stores,” Gene Munster, head of research at Loup Ventures in Minneapolis told Reuters. “The venture capital firm estimates the U.S. market for automated checkout is worth $50 billion. Cashier is one of the most commonly held jobs in the United States.

Part of Microsoft’s technology includes attaching cameras to shopping carts to track customers’ items. It is also working on how smartphones can play a bigger role in the shopping experience.

According to Reuters, “Amazon has said it has no plans to introduce checkout-free technology to its Whole Foods Market grocery chain.”