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Lidl names new president and CEO

Lidl US announced that Johannes Fieber has been appointed president and chief executive officer, and will assume responsibility for U.S. operations over the coming months. Fieber succeeds Brendan Proctor, who led the U.S. expansion from June 2015. lidl

Fieber has extensive retail experience and has been with Lidl for about 10 years, serving in multiple Lidl countries. Most recently, he served successfully as CEO of Lidl Sweden for more than two years.

“I am honored to be able to lead our expansion in the U.S., and look forward to building on the progress that is under way,” said Fieber. “Lidl has received positive feedback from our U.S. customers, who are excited about Lidl’s unique offering and shopping experience. I look forward to continuing our expansion into additional markets this year, and introducing more customers to Lidl’s high quality products and low prices.”