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Wakefern in search of suppliers

Wakefern Food Corp. will host a Store Brand Sourcing Program to meet with potential suppliers to find exciting new products. wakefern

The one-day exclusive supplier program will be held May 17 at the New Jersey Convention & Exposition Center in Edison, NJ, and will pair potential new vendors with respective Wakefern buyers and category managers in private, 20-minute meetings.

ECRM (Efficient Collaborative Retail Marketing) will manage inbound product submissions from suppliers and facilitate all the meetings for Wakefern.

The retailer-owned cooperative, comprised of 50 members who independently own and operate supermarkets under the ShopRite, Price Rite Marketplace, The Fresh Grocer and Dearborn Market banners, is focusing on finding new products and store brand opportunities in the following categories: grocery, frozen, dairy, meat, produce, beverages, foodservice, bakery, seafood, deli/appetizing, non-foods, and health & beauty care.

"Wakefern is looking forward to working with ECRM to find exciting new suppliers and products for our stores. We continue to grow our existing private label portfolio with innovative and award-winning new brands such as Wholesome Pantry, and believe this summit will bring us exciting new opportunities," said Parag Shah, vice president of Grocery for Wakefern, based in Keasbey, NJ.

“We are excited to be working with Wakefern in their quest to enhance their own brand assortment and find the appropriate supplier capabilities to grow sales and enhance value for their shoppers,” added Wayne Bennett, senior vice president, ECRM.  

To apply, interested suppliers, companies and manufacturers may submit their product information at through April 13. Selected companies will be subject to a $500 participation fee and notified via email by ECRM of the time, date and location of their meeting with a manager of the Wakefern merchandising team.