view current print edition







Tops pushing produce with Olympics-themed promotion

While the rest of the country will be glued to their television sets cheering on team USA in the Winter Olympics, the associates at Tops Friendly Markets are gearing up for their own Olympics, with a twist. Over the next four weeks, associates across Tops’ three-state footprint will be challenging one another to a produce-themed Olympic competition to see will who will bring home the gold.Halo-Bobsled-Store-434

“With the Winter Olympics under way we felt this was a great opportunity to encourage a little healthy competition among our store teams,” said Jeff Cady, director of produce and floral for Tops. “During the winter months especially we know that consumers aren’t naturally thinking about fruits and vegetables. This challenge encourages our associates to remind the community of the importance of getting their five recommended daily servings in a fun and engaging way.”

Over the course of the Tops Produce Olympics store teams will compete in categories such as Curling (with potatoes), The Berry Biathlon, Chilean Cross Country and The Halo Bobsled Event. Teams will earn points for creativity of their produce displays as well as their ability to increase consumer awareness about the importance of eating more fruits and vegetables. Walking away with the gold is the goal of course while medals will also be awarded for bronze and silver and regional awards will be presented as well.