COMPLIMENTARY
PRINT SUB

CLICK HERE

The-Produce-News-Logo-130

CURRENT ISSUE

view current print edition

 

 

Meijer, Produce for Kids rocking Family Meals Month

The healthy eating-focused Produce for Kids campaign again joined forces with Meijer on Sept. 3 to raise funds to bring the Jump with Jill nutrition education program to schools within the Meijer footprint. The campaign takes place during National Family Meals Month and in-store recipe displays will encourage shoppers to add fresh produce to their cart and share their healthy family meals online using the hashtag #PowerYourFamilyMeal.

“Research has proven that families that eat together have kids who fare better in many measures including mental health and well-being,” Trish James, vice president Produce for Kids, said in a release. “In our efforts to create a healthier generation, we must recognize the importance of the family meal and the impact it has on our future generation.”

In-store displays and signage showcasing the #PowerYourFamilyMeal messaging and housing recipe card takeaways will be displayed in Meijer produce departments and will list all partnering produce companies. The signage will direct shoppers to www.produceforkids.com/meijer, which features more than 350 registered dietitian-approved and family-tested recipes, meal planning tools, grocery store-specific campaign details, and healthy tips from real parents.

During the Family Meals Month celebration, Meijer shoppers using Shipt, the official home delivery partner of Meijer, can identify Produce for Kids campaign produce sponsors in a dedicated in-app category. The call out is designed to drive sales of campaign partner products through the Shipt app and provide additional consumer exposure during campaign time. Additionally, four annual Meijer Shipt memberships will be given away on produceforkids.com/meijer and partner food bloggers in the Meijer market will offer Shipt discount codes to shoppers.

“At Meijer, we know Family Meals Month is the perfect opportunity to spread the value of this activity with our shoppers,” Tina Miller, Meijer healthy living advisor, said in the release. “We are proud to partner with Produce for Kids on an effort that encourages the consumption of fresh fruits and vegetables and supports our local school nutrition efforts through Jump with Jill.”

Through its partnership with Produce for Kids, Meijer and fruit and vegetable company partners have raised more than $1.2 million to benefit children's charities and have supported the implementation of 125 Jump with Jill rock ‘n roll nutrition shows at schools in Michigan, Ohio, Illinois, Wisconsin, Indiana and Kentucky. A familiar initiative to families in the Midwest, Jump with Jill is armed with catchy songs, upbeat dance moves, and a hip wardrobe to engage kids on the subject of health and leave them empowered to eat better. A complete listing of events can be found at jumpwithjill/tour.

Suppliers participating in the Meijer and Produce for Kids campaign include Avocados From Mexico, Dole, Earthbound Farm, Green Giant Fresh, Highline Mushrooms, Marzetti, SUNSET and Stemilt Grower’s Lil Snappers kid size fruit.

For more information about the Meijer and Produce for Kids campaign, visit produceforkids.com/Meijer.