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Lidl readying to flood the East Coast

Lidl, one of the world’s largest retailers, will open its first stores in the United States on Thursday, June 15, the first of 20 stores that will open during the summer of 2017. By next summer, Lidl plans to open up to 100 stores on the East Coast, creating a total of 5,000 U.S. jobs.

“We are excited to open our first stores in the United States in a few short weeks,” Brendan Proctor, president and chief executive officer of Lidl U.S., said in a press release.Brendan-Proctor Lidl-CEOBrendan Proctor “Lidl is grocery shopping refreshed, retooled and rethought to make life better for all our customers. From our selection of sustainable products like our certified fresh and frozen seafood to top-quality wines from around the world available at market-beating prices, our team puts extra effort and attention into each product we put on our shelves. When customers shop at Lidl, they will experience less complexity, lower prices, better choices, and greater confidence.”

Lidl will offer a simple and efficient approach to grocery shopping, which will mean huge savings for Lidl shoppers. When entering a store this summer, shoppers can expect to get top-quality goods and groceries at up to 50 percent less than other supermarkets in the United States, based upon a price comparison of comparable products sold at leading national retail grocery stores.

All Lidl stores opening this summer will be newly constructed facilities, featuring a manageable, easy-to-shop layout of 20,000 square feet with only six aisles.

About 90 percent of the groceries available at Lidl will be exclusive brand products. Several items have already won acclaim in the United States, including award-winning cheeses recognized in the 2017 Los Angeles International Dairy Competition.