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Target takes aim at 500-store redesign

Target Corp. has unveiled design elements for the company’s most ambitious store redesign to date, with plans for the first fully reimagined store to open in a Houston, TX, suburb this October. The redesign plans are part of the company’s commitment to invest billions of dollars over the next three years to reimagine hundreds of existing stores.Ease-Entrance-Grocery

The new stores will feature an enhanced grocery department design with woodgrain fixtures, a robust assortment of fresh produce as well as quick grab-and-go options and meal solutions.

For time-starved guests, a second entrance will offer easy access to grocery, a wine and beer shop, self-checkout lanes and a dedicated order pickup counter.

“With our next generation of store design, we’re investing to take the Target shopping experience to the next level by offering more elevated product presentations and a number of time-saving features,” Brian Cornell, Target’s chairman and chief executive officer, said in a press release. “The new design for this Houston store will provide the vision for the 500 reimagined stores planned for 2018 and 2019, with the goal of taking a customized approach to creating an enhanced shopping experience.”

In addition to the 124,000-square-foot Houston location, 40 additional stores will receive elements of Target’s next generation redesign when they are updated in October 2017. Guest feedback and learnings from this new design will influence Target’s customized approach to the 500 stores being reimagined in 2018 and 2019.

This announcement follows Target’s previously shared plans to open more than 100 small-format stores over the next three years, curating the best of Target for dense urban neighborhoods and college campuses.