Winners announced for Bland's SpongeBob display contest
After viewing the over-the-top handiwork of retailers from Georgia to Iowa, Bland Farms has chosen the winners of The SpongeBob Movie: Sponge on the Run & Bland Farms Retailer Display Contest. Bland asked produce managers to build the most fun, creative and interactive Vidalia onion displays inspired by the upcoming SpongeBob movie for the chance to win multiple prizes totaling $10,000.
The contest was a partnership between Bland Farms and Paramount Pictures Corporation to promote Bland Farms Vidalia onions in conjunction with the release of The SpongeBob Movie: Sponge on the Run. The movie hits video-on-demand marketplaces in early 2021 before landing on CBS All Access.
Contestants were judged according to such criteria as size of fresh display, creative use of point-of-sale materials, and of course, use of the iconic SpongeBob SquarePants characters.
Four first place winners each received a $1500 gift card, winners included:
Shannon Adkins, Food City, Pikeville, KY
Mike Westfall, Fresh Encounter, Lafayette, IN
Bret Peterson, Hy-Vee, Rochester, MN
Dan Olmstead, Hy-Vee, Ames, IA
Additional prize winners included:
Two second place winners ($750 gift card):
Kelly Coleman, Food Giant, Brownsville, TN, and Shannon Salinas, Hy-Vee, Austin, MN
One third place winner ($500 gift card):
Lequitte Perry, Food City, Louisa, KY
A further 20 honorable mention prizes were awarded to produce managers from various stores, including Winn Dixie, Food Giant, Chris’ Food Center and Pat’s Foods. These managers each received a $100 gift card.
“I was proud to be selected as a winner in the Bland Farms’ SpongeBob display contest. Our free-form display had lots of movement that captured the customer’s eye,” said Dan Olmstead, produce manager of Hy-Vee in Ames, IA.
“Our goal is to make the customer’s shopping trip a happy experience. Our display did just that, especially for kids and their families,” said Bret Peterson, perishables manager, Hy-Vee, Rochester, MN.
“Kids were drawn to the display. They asked questions about onions and even what I thought went into Krabby Patties,” said Shannon Adkins, Food City, Pikeville, KY. “Anything that gets our youth interested in eating healthy, I will stand behind 100 percent.”
“We were so inspired by the creativity of our retailers, and grateful for their participation. Not only did they help us get our fresh Vidalias to the shopper, they also captured the spirit of SpongeBob, bringing us all some much-needed fun and excitement,” said Meg Robinson, Bland Farms sales and marketing manager.
In addition to the retailer display contest, Bland Farms also ran a consumer scavenger hunt to find themed SpongeBob PLU stickers to tag on social channels, and a sweepstakes where shoppers had a chance to win multiple prizes including a grand prize trip to Paramount Pictures for a family of four.
“This year has brought so many challenges. Bland Farms is especially proud to have offered this wonderful opportunity to our retailers so they could create such a memorable shopper experience in produce,” said Troy Bland, chief operations officer.