Coming off the success of its current Bistro Salad Bowl line, Ready Pac Foods Inc. is taking the fresh single-serve segment to the next level with even more produce-based, pantry load, complete meal solutions. Ready Pac is broadening the definition of the single-serve salad segment with its launch of six Bistro Bowl Wrap Kits, three new chopped salad bowl recipes, and a new brand and packaging redesign.
Nielsen market research indicates that consumers are looking for more filling alternatives within the portable-meal segment. This research, along with key consumer trends, directly influenced Ready Pac to create the new wraps to meet the needs of consumers with heartier appetites.
There were six restaurant-inspired Bistro Wrap Kits Introduced this month:
Each wrap kit features fresh produce, artisan tortillas, protein, flavorful sauces and a delightful crunch. And, since the ingredients are separate, the wrap is built fresh by the consumer, making “soggy wrap syndrome” a thing of the past.
“Customers have asked for delicious, portable meals, and we’ve listened,” Tristan Simpson, Ready Pac’s vice president of corporate communications, said in a press release. “Our new line of Bistro products not only delivers exactly what retail customers are looking for, but does so in true Ready Pac fashion — fresh and tasty meal solutions at 300 calories or less.”
Ready Pac is also adding three new chopped salad recipes to its menu of Bistro-authentic single-serve salads: Chopped Italian, Chopped Kickin’ BBQ and Chopped Kale Apple. All of the new chopped salad recipes feature freshly chopped ingredients to deliver a restaurant-style experience.
In addition to its new products, Ready Pac has rolled out a brand name update and fresh design for the Bistro product line. Formerly just Bistro, the company once again consulted consumer input to coin the new "Bistro Bowl" brand.
“Consumers have called our products ‘Bistro Bowls’ for years," Simpson said in the release. "As a market leader representing 84 percent share of the single-serve salad segment, our new Ready Pac 'Bistro Bowl' brand more aptly communicates the positioning of both current and future products."
More information about Ready Pac Bistro Bowl salad and wrap kits, including the extended range of Bistro Organic, Bistro Gourmet and Bistro Dinner Solutions, is available at http://www.ReadyPac.com/product-category/bowl-salads.