Bland Farms drives sweet onion sales with holiday display merchandisers

November 18, 2019

Bland Farms has re-released its holiday designed display merchandiser for its premium sweet onion products. The rustic seasonal look was developed by Bland Farms in coordination with Orlando, FL-based consultant Super Marketing Promotions.vidal

The merchandiser maximizes Bland’s sweet onion footprint and allows the retailer to co-merchandise with peak-season-seller, sweet potatoes, to increase sales. The high-impact design features finished dish images and a call-out to “TEXT for holiday recipes” to inspire purchase and usage. The messaging “Home Sweet Holiday” showcases key themes of the season that Bland Farms holds dear.

Bland’s holiday bins can be packed out any way the retailer needs — bulk sweet onions alongside consumer bags. Multi-size buying options attracts multiple shopper segments to ensure sales lift. Pallet display bins are pre-loaded with product and ready to display.

“This time of year sweet onions are guaranteed to be on almost everyone’s shopping list,” said Delbert Bland, president of Bland Farms. “For our retailers, the holiday season is all about maximizing fresh, seasonal displays to maximize profit. Our holiday sweet onion bins offer more stopping power and inspiration to purchase.”

Bland Farms maintains growing operations beyond Georgia, across the U.S., and internationally in order to meet year-round consumer demand and to produce high-quality, fresh and sweet onions available to retailers today.

Super Marketing Promotions is a retail marketing consultant group located in Orlando. SMP is a recognized expert in the promotional needs of the retail, commodity board and CPG industry.

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