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United Fresh LIVE! Community – Collaboration – Innovation
United Fresh LIVE! is a response to an unprecedented challenge to our industry and our world. While citizens around the globe are social distancing and avoiding physical connections, our industry must continue to find creative ways to continue doing business, and trade shows are a large part of that strategy for the fresh Read More ...
Kroger expands plans for high-tech fulfillment centers
The Kroger Family of Cos. and Ocado announced the continued expansion of their partnership with plans to construct three new customer fulfillment centers in the Great Lakes, Pacific Northwest and West regions.   "Kroger is incredibly excited to construct three additional industry-leading Customer Fulfillment Centers across Read More ...
Onions 52 welcomes Food Lion's Clay Jones to sales team
Onions 52 Inc. has welcomed Clay Jones to its sales and business development team. Jones is based in San Antonio, TX, and will be focusing on new account development and expanding business with current customers. “We could not be happier to have Clay join our team,” said Shawn Hartley, vice president of sales. “With Clay’s Read More ...
Simple labeling changes can escalate sales
Simple changes on a produce packaging label can drastically influence consumer purchases of that product. Tony Cook, chief executive officer of Great Lakes Label LLC, said his customers have seen this immediately build retail sales by as much as 30 percent. Cook, who in 1994 started the company in Comstock, MI, credits the Read More ...
Tops' new safety and risk leader
Tops Friendly Markets, a leading full-service grocery retailer in New York, northern Pennsylvania and Vermont, promoted Natalie Fisher to manager of safety and risk for the company. Fisher began her career with Tops in the stores in 2001 and was promoted to various roles until her appointment as safety specialist for the Read More ...
Giltner sees silver lining amid coronavirus pandemic
The current coronavirus pandemic has presented challenges that few could have imagined. In the face of those challenges, Giltner Inc. has found a way to stay the course and continue to provide the high level of service its clients have come to expect. “We’ve had tough conversations with some of our customers, but they Read More ...

Innovation, category management hallmarks at Chelan Fresh

Chelan Fresh Marketing continues to provide its retail partners with category management expertise designed to increase sales and promote premium product. Serving as a link between growers and retailers, the company — which represents more than 419 growers from its headquarters in Chelan, WA — has been moving quality tree fruit since 2004.

Director of Marketing Mac Riggin said Chelan Fresh also stresses product development and packaging innovation. To illustrate, he said Chelan Fresh is currently developing two new red flesh apples that “will intrigue and delight consumers of all ages.”

Chelan1Chelan Fresh Marketing participates in a number of specific programs, such as the National Football League’s ‘Fuel Up To Play 60’ promotion, designed to increase the sale of fresh produce at retail. (Photo courtesy of Chelan Fresh Marketing) “Our new ‘Cup O Cherries’ provides stem-free cherries in a cup with a reservoir in the lid for the discarded pits,” he told The Produce News. “It’s truly a revolution in convenience when it comes to eating cherries on the go. Our new Rockit apples from New Zealand — packaged in a tube — offer a brand new way to provide healthy and delicious on-the-go snacking.”

Last month, Riggin provided some insights about the 2013-14 apple crop. Looking at the current state of the apple market, he said, “The 2013 U.S. apple crop is the largest on record with Washington state’s crop the second largest on record,” he stated. “Compared to last year, Red Delicious [movement] is about even. Gala is up slightly, Granny up considerably and Goldens and Fuji down considerably.”

He said new varieties such as Honeycrisp are responsible for the incremental volume companies are seeing. “Quality and demand are good, with adequate f.o.b. pricing on most varieties,” he commented.

The category is showing some notable trends. “Apples are showing up in many alternate retail spaces, making them more accessible than ever before,” he continued. “New varieties like Ambrosia, Pacific Rose and Honeycrisp are enticing new customers to the category, with the different tastes and textures they afford. Exclusivity with a new apple variety provides retailers a valuable point of differentiation they use to engage shoppers.”

Riggin said retails can take advantage of tactics which help move product. “Apples are best merchandised on refrigerated space,” he observed. “In an effort to maximize displays and exposure, apples can be displayed on non-refrigerated spaces at the front of the produce department. When temperatures cooperate, retailers can display apples just outside the store, creating a farmers market feel. Apples are great for cross merchandising with many center store items like caramel or peanut butter spreads.”

When asked about techniques that minimize shrink, Riggin replied, “This is a tough question considering the labor challenges at retail. Refrigerated displays are better than non-refrigerated. But not always practical. Display size should hopefully match what a store can sell through in a reasonable period, minimizing the time fruit is not kept cold. Store level staff should consider demoing their shrink, with permission from a supervisor. This can create a shopping experience worth sharing with friends and relatives.”

The company participates in specific programs designed to increase apple sales. “Chelan Fresh is an industry leader in Marketing to Kids,” Riggin explained.

“We offer promotions centered on Disney and the NFL ‘Fuel Up to Play 60’ program. These promotions help moms move the ‘nag’ factor from the candy aisle to the produce department,” he said.

The company also offers complimentary secondary displays to help retailers maximize their produce display footage and location.

“Chelan Fresh has had success partnering with Jif To Go spreads, Laughing Cow cheese and Newton cookies,” Riggin added. “An IRC on our poly apple bags grants consumers up to $1 off their combined purchase. It’s a real win for moms with young children.”

United Fresh LIVE! Community – Collaboration – Innovation
United Fresh LIVE! is a response to an unprecedented challenge to our industry and our world. While citizens around the globe are social distancing and avoiding physical connections, our industry must continue to find creative ways to continue doing business, and trade shows are a large part of that strategy for the fresh Read More ...
Kroger expands plans for high-tech fulfillment centers
The Kroger Family of Cos. and Ocado announced the continued expansion of their partnership with plans to construct three new customer fulfillment centers in the Great Lakes, Pacific Northwest and West regions.   "Kroger is incredibly excited to construct three additional industry-leading Customer Fulfillment Centers across Read More ...
Onions 52 welcomes Food Lion's Clay Jones to sales team
Onions 52 Inc. has welcomed Clay Jones to its sales and business development team. Jones is based in San Antonio, TX, and will be focusing on new account development and expanding business with current customers. “We could not be happier to have Clay join our team,” said Shawn Hartley, vice president of sales. “With Clay’s Read More ...
Simple labeling changes can escalate sales
Simple changes on a produce packaging label can drastically influence consumer purchases of that product. Tony Cook, chief executive officer of Great Lakes Label LLC, said his customers have seen this immediately build retail sales by as much as 30 percent. Cook, who in 1994 started the company in Comstock, MI, credits the Read More ...
Tops' new safety and risk leader
Tops Friendly Markets, a leading full-service grocery retailer in New York, northern Pennsylvania and Vermont, promoted Natalie Fisher to manager of safety and risk for the company. Fisher began her career with Tops in the stores in 2001 and was promoted to various roles until her appointment as safety specialist for the Read More ...
Giltner sees silver lining amid coronavirus pandemic
The current coronavirus pandemic has presented challenges that few could have imagined. In the face of those challenges, Giltner Inc. has found a way to stay the course and continue to provide the high level of service its clients have come to expect. “We’ve had tough conversations with some of our customers, but they Read More ...

Market Watch

the source pro-act

Western growing regions getting hit by rain, cooler temps

floral pulse