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Honeybear Brands brings the Pazazz

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Elgin, MN-based Honeybear Brands brings the Pazazz everywhere it goes with the help of its new flavor-packed apple.

The Pazazz apple is in its fourth year of commercial introduction, and according to Don Roper, vice president of sales and marketing for the company, this is going to be a record year for the variety. The apple will be in stores in some areas of North America starting in November – two months earlier than last year – and will be selling through March, a month later than the previous years’ retail cycles.

Check out what else Roper has to say about the Pazazz as he chats with Maggie Giuffrida in our latest featured video.