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Adam Cooper recaps Wonderful year

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Adam Cooper, vice president of the Wonderful Company, chatted with The Produce News at the recent United Fresh Produce Show in Chicago to discuss the wild success of the company’s Halos, pistachios, Pom Wonderful pomegranate juice and Pom Poms fresh pomegranate arils. The success that the brands experienced in the past year was driven by a $100 million marketing campaign, and Cooper said the momentum will continue in the coming year with another $100 million-plus campaign.