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PermaTherm parked an F-150 where?!?

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ATLANTA — PermaTherm Industries, a maker of premium insulated metal refrigeration panels headquartered here, has long claimed to have the strongest product in the industry.

While we were in town for PMA, we asked if they'd be willing to put their money where their mouth is and prove it. They were, and in this remarkable video we see a Ford F-150 pickup parked in places Detroit never intended.

We shot at PermaTherm's Monticello, GA, manufacturing facility and can attest that there's no trickery here. No splints, no hidden supports and we've got the video to prove it — just a PermaTherm insulated panel versus a competitor's in an epic battle with one bad truck.