Loading…

Marzetti video series connects to consumers, gives to charities

marzdet

Marzetti, a leader in refrigerated dressings and produce dips, is reaching out to consumers with a four-part video series. The company will donate up to $5,000 to four different charities in connection with the videos.

“Marzetti is about celebrating what’s good in life, like the fresh and natural goodness of produce,” Bob Holtcamp, vice president of brand management for The T. Marzetti Co., said in a press release. “We want to inspire creativity, but we also want to give back. We’re inspiring our consumers to help us donate to charity.”

The first video, created to inspire the foodie in consumers, is centered on a robot-themed kid’s party. The stop-motion video gives a quick and fun look as the robot magically comes to life. We see the fresh produce “parts” of the robot moving down a carrot conveyor as the pineapple body, cucumber legs and celery arms attach to become a fun centerpiece for any kids’ celebration or just a fun project for the family to do at home. And for every “like” or “share” the video receives, Marzetti will donate $1 to March of Dimes — up to a total of $5,000.

For easy instructions to build your own robot at home, a link is provided to a how-to video. Renowned “foodscape” artist Carl Warner shows the quick and easy steps to create a cute, kid-friendly robot from pineapple, cucumbers and squash, among other fresh produce.

“The ‘What will you produce?’ campaign allows Marzetti to form an even deeper relationship with our consumers in a fun, entertaining way,” Mary Beth Cowardin, director of marketing for Marzetti Brands, said in the release. “With this campaign we want to inspire the inner foodie in our consumers and help them add a wow factor to any gathering by showing off their creative side.”

The next three “What will you produce” videos, including both stop motion and how-tos, show ways to delight guests at a Mother’s Day celebration, a girl’s night in gathering and a Fourth of July picnic. For every “like” or “share” of the stop-motion video on Facebook and YouTube, Marzetti will donate $1 to The Mommies Network, Girls on The Run and the National Military Family Association — up to $5,000 for each charity. 

Quebec Distributing facilitating produces boxes to charities
When Marvin Quebec, president of Oakland, CA-based Quebec Distributing Inc. initially heard about the U.S. Department of Agriculture’s Farmers to Families Food Box Program, he noted that many worthy charities were not being serviced. A month later after participating in a seminar on the program during United Fresh LIVE!, he Read More ...
Meijer opens five supercenters in the Midwest
Meijer has opened five supercenters across the Midwest. Located in Manitowoc, WI, Sycamore, IL, Bad Axe, MI, and Brimfield and Lorain, OH, the 159,000-square-foot stores offer a state-of-the-art shopping experience, providing customers multiple ways to shop in a specialty store environment. "These new stores reinforce our Read More ...
Well•Pict digital retail kit to heat up summer sales
Well•Pict Berries launched its Well•Pict Digital Retail Kit, a promotional tool to help its retail partners increase their online berry marketing efforts. The kit will include marketing materials for every member of the produce department, from produce buyers to department merchandisers. It is tailored to help and guide a Read More ...
Stemilt to host Virtual Cherry College webinar
Stemilt is bringing its in-person cherry education experience to the computer screen for the inaugural Stemilt U: Virtual Cherry College webinar. The 60-minute webinar will be held on Wednesday, July 22 at 2 p.m. EST. Led by Tate Mathison, Stemilt director of sales, the webinar will take attendees through the cherry Read More ...
Fresh Thyme partnership brings same-day delivery to the Midwest
Specialty retailer Fresh Thyme Farmers Market is partnering with Shipt, making it more convenient to conquer healthy living goals. Customers in 30 metro areas across the Midwest region will have access to this new offering from Shipt and Fresh Thyme Farmers Market, giving more than 10 million households this option for Read More ...

Market Watch

the source pro-act

Western growing regions getting hit by rain, cooler temps

floral pulse