Avocados from Mexico became the first fresh produce brand to broadcast an ad during the Super Bowl Sunday, Feb. 1 during the game between the Seattle Seahawks and the New England Patriots.
The 60-second spot, called The Very First Draft, aired at the end of the first quarter of the game and is a creative look back at what the very first draft might have been at the beginning of time.
In the draft, where such plants and animals as wheat, the do-do bird and the sloth are chosen by the United States, Mauritius and Brazil, Mexico manages to grab the avocado, much to the praise of draft commentators and former NFL stars Doug Flutie and Jerry Rice.
Avocados from Mexico will support the ad with seven online videos on YouTube, Facebook and Twitter.
Alvaro Luque, president of Avocados from Mexico, said that the organization is “proud to be the first produce supplier to have an advertisement featured during the most popular event of the year."