Sunkist has released a new Citrus Hacks video that focuses on its S’alternative program, which is aimed at educating consumers on how they can reduce sodium intake by seasoning their food with fresh lemon.
"We’ve received a great response to our Sunkist Citrus Hack video series, and so pleased to be releasing this new S’alternative video," said Joan Wickham Manager, Advertising and Public Relations. "These videos were developed to provide clever, engaging, actionable citrus tips for consumers and we’re pleased to be doing that for a health concern as pressing and relevant as sodium reduction. The short video educates consumers about a simple, tested formula to reduce sodium in their cooking by flavoring their food with the zest and juice of fresh lemons."
This video, along with the rest of the series, will be promoted to consumers through Sunkist's social media channels and traditional media outreach. "We’ll also be sharing the videos with our retail and foodservice customers so that they can also leverage this useful content to help drive sales," she said.