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Fresh & Easy rebranded in new marketing campaign

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Fresh & Easy launched a full-scale marketing campaign inviting customers to discover an all-new Fresh & Easy. Since transferring to new ownership in November, the company has reinvigorated its brand and stores with the aim of providing healthy, convenient and affordable food.

The marketing campaign will include radio, outdoor, digital and social media elements running in all markets. The campaign is centered on five pillars that differentiate Fresh & Easy as new kind of market designed for modern consumers: affordable organics with the launch of its "Wild Oats" brand; freshly prepared food hand-picked, hand-chopped and handmade by in-house chefs; food delivered its peak freshness each morning; no hidden ingredients; and meal solutions, ranging from a quick bite to a gourmet meal.

“Our goal with this marketing campaign is to welcome shoppers to see the new Fresh & Easy,” Mike Evans, Fresh & Easy’s head of marketing, said in a press release. “We set out to make our stores and our brand fresher, easier and more relevant to modern consumers who are looking for healthy, convenient options.”

Campaign materials can be seen at http://itsabouttime.freshandeasy.com.

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