After a decade, Miss Florida Citrus again representing crop
For eight decades starting in the 1920s, the Florida citrus industry crowned a queen each year to represent the crop as a world ambassador. The pageant was abandoned in 2004 but was revived this year. The first Miss Florida Citrus in a decade is... Read more
Seald Sweet rolls out impressive new trade show booth with nod to history
Seald Sweet International started over a century ago as a cooperative of Florida citrus growers. Things have changed quite a bit since then. Now, with Belgian partner Univeg, the Vero Beach, FL-based company has become an international gateway... Read more
Mary B features Peri & Sons Sweetie Sweet onions
Mary Blackmon, founder of Farm Star Living, a national lifestyle brand promoting the farm to everything movement, headed into the kitchen with Peri & Sons Sweetie Sweet onions to demonstrate how to make two appetizers that are perfect... Read more
Kid chef Haile Thomas helps Wholesum Harvest shine
Wholesum Family Farms is one of North America’s fastest-growing organic producers, with farming and greenhouse operations in the United States and Mexico. Miguel Crisantes Gatzionis, a Greek immigrant, planted his first crop in Sinaloa, Mexico, in 1930.... Read more
BBC Technologies revolutionizing packing and filling
New Zealand-based BBC Technologies is revolutionizing packing and filling with an assortment of new machines introduced to the U.S. market in the past year. At the top of that list is the Curo-16, a high-speed small fruit filling machine that can... Read more
 N.Y. apples a perfect fit for NYC students
New York City schools now distribute 35 million New York state apples to schoolchildren each year. That makes New York City schools the single-largest customer of the entire New York state apple industry, and to celebrate this mutually healthy... Read more
NFL great Fred Stokes teams up with Vidalia
Fred Stokes spent 10 years terrorizing NFL quarterbacks as a hard-charging defensive end out of Georgia Southern University. Now he's teamed up with the Vidalia Onion Committee to help spread the word about the world's most famous onion — and to make... Read more
Mary B pre sells shoppers on Sunsweet Thanksgiving stuffing recipe
Farm Star Living, a national lifestyle brand promoting the farm to everything movement, features videos with quick and easy healthy recipes. Just in time for Thanksgiving, Mary Blackmon, founder of Farm Star Living, demonstrates how to make a... Read more
Honeybear rolls out new apple with 'Pazazz'
Honeybear Brands of Elgin, MN has always been an innovator in the apple game. Its first big breakout came with the Honeycrisp, originally developed at the University of Minnesota. Now the company is right in the middle of rolling out a brand... Read more
PMA social scene sizzles from flaming donuts to rock and roll
ATLANTA — Anyone who's ever been part of the PMA Fresh Summit social whirl probably won't be surprised to see donuts set ablaze and one of the industry's own heading up a rocking band at his own party. From elegant receptions to late night jams, this... Read more
PermaTherm parked an F-150 where?!?
ATLANTA — PermaTherm Industries, a maker of premium insulated metal refrigeration panels headquartered here, has long claimed to have the strongest product in the industry. While we were in town for PMA, we asked if they'd be willing to put... Read more
Maggie G wraps up business on the PMA trade show floor
ATLANTA — Almost 20,000 attendees from 63 countries packed the Georgia World Congress Center here Oct. 21-25 for PMA Fresh Summit 2015. The number of attendees set a record for an East Coast Fresh Summit, and the 3,380 buyers were the most since 2011... Read more
More from the PMA trade show floor in Atlanta
ATLANTA — Avocado ice cream, a kohlrabi jack-o'-lantern and a sort-of disturbing giant peach — that's part of what we found on the trade show floor at PMA Fresh Summit here Oct. 21-25. Maggie Giuffrida investigates the action at the Georgia World Congress... Read more
Mary B tours PMA Fresh Summit
Join Mary Blackmon, founder of Farm Star Living, as she tours the Produce Marketing Association Fresh Summit exposition floor. The record-breaking trade show opened on Saturday, Oct. 24 with 1,060 exhibitors occupying 267,400 net square feet,... Read more
Day 1 from the PMA trade show floor
ATLANTA — Well over 20,000 people descended on the Georgia World Congress Center here for PMA Fresh Summit 2015 Oct. 21-25. Our PMA video series continues as Maggie Giuffrida heads out onto the bustling trade show floor for Day 1. Read more
Maggie G talks produce with Walmart's Wenninger, IFCO's Walsh
ATLANTA — Walmart has made a major commitment to consumers in the produce department over the last year. That continues with the release of a new wood-grain reusable plastic container from IFCO. Maggie Giuffrida talked with Walmart Vice President... Read more
Miss America and Maggie G talk produce at PMA
ATLANTA — The stars come out at PMA but few have ever shined brighter than Miss America 2016 Betty Cantrell, who spent Saturday at Fresh Summit in the Shuman Produce booth promoting her agenda for better childhood nutrition. Cantrell, a 21-year-old... Read more
Pre-PMA Spotlight on Atlanta: Mary B tours Atlanta's top restaurants
Join Mary Blackmon, founder of Farm Star Living, as she goes behind the scenes at some of Atlanta's top restaurants. Farm Star Living is welcoming PMA Fresh Summit attendees to the city by helping them identify some great restaurants — and it even convinced... Read more
PMA Fresh Summit's 'fishy' opening reception
ATLANTA -- PMA Fresh Summit 2015 got under way here with a spectacular welcoming reception at the Georgia Aquarium Oct. 23. Maggie Giuffrida and Mary Blackmon teamed up to kick off our wall-to-wall video coverage of the show. Stay tuned for more... Read more
Pre-PMA Spotlight — Welcome to Atlanta!
Hotlanta! Home to Coca-Cola, CNN, Peachtree Street — and of course the site of PMA Fresh Summit 2015 Oct. 23-25. In September we spent some time exploring the South's most famous city with the goal of showing you where to go and what to see if... Read more
Pre-PMA Spotlight on Atlanta — Varsity is the world's largest drive-in
ATLANTA — "What'll ya have? What'll ya have? What'll ya have?" That mantra is as familiar to Georgians as the Pledge of Allegiance, and many have heard it since childhood. Since 1928, The Varsity restaurant has been welcoming diners with that question... Read more
Pre-PMA Spotlight on Atlanta — The Oakwood Cafe
FOREST PARK, GA — Congressmen, athletes and entertainers — not to mention a whole lot of produce people — have been flocking to the Oakwood Cafe on the Atlanta State Farmers Market for years for the freshest in authentic downhome Southern fare. Fresh... Read more
Pre-PMA Spotlight on Atlanta: Baker Farms family heritage keeps Georgia 'green'
NORMAN PARK, GA — The Baker family has been farming here in central Georgia for generations. In 1970, Terry Baker planted some cabbage and Southern vegetables. When sons Joe and Richard came of age, they joined the business and soon steered it in... Read more
Pre-Pma Spotlight on Atlanta: 60 years of history at the Atlanta State Farmer's Market
FOREST PARK, GA — The 150-acre Atlanta State Farmers Market here pretty much runs as a self-contained town, with 24-hour traffic every day of the year, restaurants, a supermarket, USDA offices and even its own police force. It also moves about... Read more
Mucci Farms and 'Sesame Street' eat brighter!
Mucci Farms uses a combination of new technologies and old-world growing techniques to deliver quality produce. Now the company is using some of the best know "Sesame Street" character images to promote its products — and help grow sales. Read more
Sunkist making big impression with eat brighter!
Sunkist Growers — one of the first eat brighter! partners — continues to make a big impression with colorful "eat brighter!" packaging on several of its products. Joining is easy — view the video to hear what Sunkist Growers has to say about the... Read more
Pre-PMA Spotlight on Atlanta: The Nickey Gregory Co.
FOREST PARK, GA — Nickey Gregory has been on the Atlanta State Farmers Market since he started helping his dad out 50 years ago when he was school kid. In 2000, he launched the Nickey Gregory Co. as a full-line distributor delivering overnight... Read more
Expert Kevin Coupe talks online retailing and making the most of the Millennial market
CHATHAM, MA — You know Kevin Coupe from Morning News Beat and as the author of a pair of well-known books, "The Big Picture" and "Retail Rules." Coupe was the keynote speaker at the New England Produce Council Expo 2015 — NEPC by the Sea... Read more
Maggie G soaks up some Cape Cod flavor
CHATHAM, MA — When you think of old Cape Cod, you think Pilgrims, boats, lighthouses, clam "chowdah" and a whole lot of history. Our video series from the New England Produce Council Expo 2015 — "NEPC by the Sea" — continues as Maggie Giuffrida... Read more
PMA's new member directory
Exclusive to Produce Marketing Association members, the new PMA Member Directory can help individuals find their next business partner. The new directory features better, faster and smarter search functionality, the ability to browse company and... Read more
NEPC show host to fruit from Chile, veggies from Jersey and more
CHATHAM, MA — Our series from the New England Produce Council Expo 2015 — NEPC by the Sea — held here Sept. 16-18 continues with another look at the beachside trade show floor. Fruit from Chile, veggies from Jersey, nuts from North Carolina and... Read more
Caloroso, Hoxie and Giumarra's new avocado packaging
Today’s consumers demand health and flavor, and Nature’s Partner and Giumarra are promoting nutritious, versatile avocados in an effort to grow avocado sales. Their avocado bag and supporting marketing materials highlight the Hass Avocado Board’s... Read more
NEPC takes business beachside at Cape Cod outdoor trade show
CHATHAM, MA — The historic and elegant Chatham Bars Inn here was the setting for the New England Produce Council 2015 Expo — NEPC by the Sea — Sept. 16-18. Our Maggie Giuffrida put her toes in the sand to talk to industry movers and shakers on... Read more
NEPC 2015 kicks off with Cape Cod clambake
CHATHAM, MA — The New England Produce Council Expo 2015 — "NEPC by the Sea" — kicked off in grand style on Cape Cod with a ritzy beachside clambake at the historic Chatham Bars Inn Sept. 16. Our Maggie Giuffrida chatted with guests about the... Read more
Potandon transitioning from storage to fresh potatoes
Purple, pink, red, white — it’s a whole new world for potatoes. And a whole new season. Our Maggie Giuffrida caught up with Jamey Higham, Potandon's vice president of new business and foodservice,  for an update on the transition from the... Read more
Everybody needs a (spuddy) buddy
  Everybody needs a buddy, as our Maggie Giuffrida found out from the Idaho Potato Commission. Armand Lobato provided the lowdown on all the marketing materials the commission has available — including its irresistible Spuddy Buddy mascot. Read more
Food safety comes first throughout Chick-fil-A supply chain
We all think of chicken when we think of Chick-fil-A, but salads and other produce are a hugely important part of the chain's success. Chick-fil-A Manager of Food Chain Safety Steven Lyon talks about how the fast food giant keeps food safety top-of-mind. "Food... Read more
The social side of PMA Foodservice and Monterey
MONTEREY, CA — Our Maggie Giuffrida did a little California dreaming while we were on the West Coast for the PMA Foodservice Conference & Expo here. From Pebble Beach to Cannery Row, the Pacific Coast Highway to a little French bakery, the journey... Read more
How does Christopher Ranch peel all that garlic?
What do auto mechanics and Christopher Ranch have in common? A lot, when it comes to garlic. Imperfect garlic bulbs are still perfectly delicious, they're just not cosmetically appealing. So how to save a significant part of a crop and turn... Read more
Cooking with the Fit Foodie at the PMA Foodservice show
MONTEREY, CA — Chef Mareya Ibrahim, the Fit Foodie, is an award-winning chef, entrepreneur and media veteran who showed our Maggie Giuffrida how to whip up a mean Kohlrabi Hash Three-Way at the PMA Foodservice show here. The secret ingredient?... Read more
Avocado and chocolate? Some delicious avocado options
We all know avocados are extremely versatile. It's obviously the go-to dip for any occasion. But how about a chocolate truffle with a creamy avocado center? Chef Mark Garcia with Avocados From Mexico gives our Maggie Giuffrida a lesson on alternative... Read more
'New-Fashioned' cocktails with Sunkist Chef Robert Danhi
What's a "new-fashioned" cocktail? Sunkist Chef Robert Danhi showed our Maggie Giuffrida at the PMA Foodservice Convention & Expo in Monterey, CA, July 24-26. A little bit classic and a lot fresh, this drink is an instant contender — and... Read more
Industry leaders offer advice at Women's Fresh Perspectives reception
MONTEREY, CA — A packed house turned out for the PMA Foundation Women's Fresh Perspectives Reception at the Marriott Monterey as part of the PMA Foodservice Show here July 24-26. Our Maggie Giuffrida talked with leaders like Margi Prueitt, senior vice... Read more
PMA Foodservice: Network, network, network
More than 1,800 fresh produce and foodservice professionals convened in Monterey, CA, for the 34th annual PMA Foodservice Conference — with one major goal in mind — to connect with new ideas and old friends. Catch some highlights of the most popular... Read more
PMA Foodservice education session highlights
More than 440 attendees tuned in for education sessions at the PMA Foodservice Conference in Monterey, CA. Speakers included celebrity chefs Jet Tila, Gerry Ludwig and Hugh Acheson, who talked about produce and foodservice trends like the veg-centric... Read more
Hustle and bustle on the PMA Foodservice expo floor
MONTEREY, CA — What's new in the foodservice world? The Produce News Assistant Editor Maggie Giuffrida had just under six hours to find out as the 2015 PMA Foodservice Conference & Expo wrapped up with a whirlwind one-day trade show July 26. More... Read more
Seaside opener sets the tone for PMA Foodservice show
MONTEREY, CA — The 2015 PMA Foodservice Conference & Expo kicked off with a seaside gala here July 24. The Produce News Assistant Editor Maggie Giuffrida, the newest member of our video team, talked shop with the industry — and sampled the... Read more
PMA Foodservice awards
Exhibitors were awarded for various contests at the 2015 PMA Foodservice Conference, including the Chefs Talk: A Strolling Lunch event, Sensory Experience Contest, Best of Show and Best Product Promo. Read more
Fresno Food Expo taking back Fresno’s identity as Food Capital of the World

The 2015 Fresno Food Expo boasts an 86 percent growth in the number of participating exhibitors and a 400 percent growth in buyers since the expo first began in 2011. The expo, held on Thursday, July 23, drew big buyers with high levels of purchasing... Read more
Catching up with Bryan Silbermann at PMA Foodservice show
MONTEREY, CA — The 2015 PMA Foodservice Conference & Expo kicked off with a seaside gala here July 24. Record numbers of attendees were expected, as Bryan Silbermann, PMA's chief executive officer, told The Produce News Assistant Editor... Read more
 PMA Foundation Career Pathways students try specialty produce items
College students interested in learning more about careers in the fresh produce industry joined the PMA Foundation Career Pathways program at PMA Foodservice Conference in Monterey, CA. Activities included a specialty produce item tasting session,... Read more
Great Lakes International Trading's Awesome Apricot Yummy Fruit Bus
For some youngsters — and their parents — it’s the same old peanut butter and jelly sandwich, an apple or fruit cup and some carrots sticks day after day in lunch boxes. But Great Lakes International Trading’s new Awesome Apricot Yummy Fruit... Read more
ALDI's Calif. expansion gets help from popular comedian in video series
ALDI launched an online video series in collaboration with Ben Bailey, popular comedian and Emmy award-winning host of "Cash Cab." The series is equal parts education and entertainment to help introduce ALDI to new customers across the United States... Read more
Cherry volume reaches annual peak
It doesn’t matter if the crop is large or small. It doesn’t matter if the weather is good or bad. Every year in the Northwest, at some point the cherry season peaks. When the peak comes, it presents retail buyers with the best cherry sales and promotion... Read more
Plenty of promotional opportunities for Chilean citrus
Chile’s first 2015 shipment of Navel oranges to the United States departed from the port of San Antonio during the week of June 8 with a total of 11,200 boxes destined for the U.S. market. While volume shipped year to date is somewhat lower than... Read more
Karen Brux shares the latest updates on Chilean clementines
The Chilean Fresh Fruit Association’s Karen Brux pays a visit Chile to bring you the latest crop updates on Chilean citrus. Chilean clementines, she notes, will be available May through August, followed by W. Murcotts, which will be available from... Read more
United party scene rocks Chicago from dusk til dawn
In the finale of our United Fresh 2015 video series, Mary Blackmon heads out on the town to check out the sights of Chicago. She also drops in on the UF party scene, with stops atop the famed Willis Tower (you might remember it better as Sears Tower)... Read more
Mary Blackmon tackles day two from the United Fresh show floor
Innovations, fake food and a giant walking Listeria bug? All part of our look back at United Fresh 2015, which continues with a whirlwind tour of day two from the trade show floor. Our series concludes later this week with an inside peek at the... Read more
Scenes from Chicago: United Fresh trade show Day 1
Our Mary Blackmon hit the trade show floor running at United Fresh in Chicago. Here we bring you the best from day one of the proceedings. Next up in our United series: day two of the show, followed by the grand finale, a look at the social scene and... Read more
Mary Blackmon talks South African citrus as season's first ship arrives
With the season's first shipment of South African citrus arriving on the docks of Gloucester City, NJ, June 15 and unloading this week, The Produce News caught up with shippers and growers in the deal to talk about its history and the first fruit... Read more
Beauty and culture behind Peruvian avocados
Now in its fourth season shipping to the United States, avocados from Peru are being promoted by the Peruvian Avocado Commission in a video series showing the beauty and culture of Peru and the quality of the avocados it produces. See special section... Read more
Chef Jill Davie and Mary Blackmon spice up United Fresh
Chef Jill Davie is famous for her work at L.A.'s renowned Josie restaurant and for numerous television appearances, including several Food Network showdowns. She's also well known for the culinary delights she whips up at the Sunkist booth at trade... Read more
Tom Stenzel and Brian Kocher talk shop with Mary Blackmon at United Fresh
Our Mary Blackmon caught up with United President Tom Stenzel and incoming Chairman of the Board Brian Kocher of the Castellini Group for an exclusive interview about the show and the state of the industry on day one of United Fresh 2015 in C... Read more
Mary Blackmon at the United opener at Chicago's Navy Pier
United Fresh 2015 attendees packed the Crystal Gardens at Chicago's famed Navy Pier June 8 for a spectacular opening reception before the trade show kicked off June 9. Our Mary Blackmon joined the fun in the Gardens, an indoor tropical paradise... Read more
Milk in a bag and an 80-pound fruit? A peek inside Loblaws’ showcase Montreal store
Loblaws has long catered to its Québécois audience via its regional Provigo stores, but the company upped the ante with the opening of a Provigo Le Marché superstore a year ago in Montreal’s historic former Jean-Talon train station. The cavernous... Read more
PMA Tech Knowledge Symposium
The second annual PMA Tech Knowledge Symposium took place in Monterey, CA, May 11-13. More than 200 fresh produce and floral industry members convened to explore emerging technologies positioned to help the industry strengthen food safety, streamline... Read more
JAZZ-y journey sparks season start
From the branch to the bowl, the journey of a New Zealand JAZZ apple to market is chronicled in a new video from brand owner Turners & Growers. Fresh crop JAZZ apples will reach North American shores by the end of the month, according to... Read more
SEPC duffers hit the links at Terry Vorhees Golf Classic
A rollicking casino night that raised $50,000 for Children's Healthcare of Atlanta on day one of the second annual Terry Vorhees Charity Golf Classic was just a build up to the main event. The following morning, some 130 Southeast Produce Council... Read more
SEPC's casino night at the Terry Vorhees Charity Golf Classic
More than 130 Southeast Produce Council golfers descended on Alpharetta, GA, earlier this month for the second annual Terry Vorhees Charity Golf Classic, raising more than $100,000 for Children's Healthcare of Atlanta. The festivities opened... Read more
Peachy times ahead for Georgia as season begins
Georgia might not be tops in production these days — that distinction belongs to South Carolina — but state mottos and license plates all agree it's still the Peach State. The Produce News recently visited Lane Southern Orchards in Fort Valley... Read more
CPMA's more than business — the social side of Montreal
The 90th annual Canadian Produce Marketing Association convention in Montreal was 72 hours of non-stop business April 15-17. But there was time for a little fun. In the last installment of our CPMA video series, we take a look at the social side of... Read more
Vidalia celebrates history and heritage as 2015 season begins
The 2015 Vidalia onion season officially got under way April 27. Earlier in the month we spent some time in the field with the people who've been growing Vidalias for decades, discovering the history and heritage behind the world's most famous ... Read more
 PMA Fresh Connections: Retail
More than 150 members of the fresh produce and floral supply chain gathered in Philadelphia in April for Produce Marketing Association Fresh Connections: Retail. The event gave industry members a platform to network and discuss industry trends and... Read more
Mary Blackmon gets cooking with Food Network Chef Roger Mooking
Star chefs were abundant at the 90th annual Canadian Produce Marketing Association convention in Montreal April 15-17, from new CPMA Half Your Plate Campaign ambassador Michael Smith to Food Network Canada’s Roger Mooking, who hosts three... Read more
Sarah Hoxie compares apples to apples at CPMA
An apple a day is always good policy. But as Sarah Hoxie found out at the 90th annual Canadian Produce Marketing Association convention April 15-17 in Montreal, you could go a couple of weeks without ever eating the same variety twice. Here she... Read more
Day two from the CPMA expo floor
Our video series from the Canadian Produce Marketing Association's 90th annual convention April 15-17 at the Palais des congrès de Montréal continues with a look at the second day of the expo from the trade show floor. Representatives from seven nations... Read more
CPMA open for business on the expo floor
Record numbers of attendees and exhibitors packed the Palais des congrès de Montréal April 15-17 for the Canadian Produce Marketing Association's 90th annual convention and trade show. Our CPMA video series continues with a look at day one of... Read more
CPMA 2015 convention and trade show kicks off with spectacular soiree
  The Canadian Produce Marketing Association’s 90th annual convention and trade show kicked off April 15 with the Chair’s Welcoming Reception at the spectacular Montreal Science Centre. The Produce News caught up with key players in the Canadian... Read more
 FPFC holds Northern California Expo
PLEASANTON, CA — The Fresh Produce & Floral Council held its annual Northern California Expo April 8 at the Alameda Fairgrounds, here. The event featured more than 150 booths with over 200 companies exhibiting. The crowd of retail and foodservice... Read more
Consumers dish on Vidalia onions and upcoming season
VIDALIA, GA — Vidalia onion season officially starts two weeks from today. It's a rite of spring that consumers everywhere look forward to, and there is no better place to talk to shoppers about Vidalias, the sweet onion category and the upcoming... Read more
Vidalia onion crop straight from the fields
VIDALIA, GA — Short supplies of sweet onions from elsewhere have the market primed for the annual Vidalia onion crop, which by all accounts is shaping up to be the best in four years. The Produce News spent some time in early April visiting... Read more
Hoxie, Seald Sweet's Desana discuss Mexican grape deal
Most people know Seald Sweet International for citrus. But the company and its global partner Univeg have made major moves in grape and tree fruit markets. Seald Sweet's Chris DeSana recently talked with Sarah Hoxie about the upcoming Mexican grape... Read more
Marzetti video series connects to consumers, gives to charities
Marzetti, a leader in refrigerated dressings and produce dips, is reaching out to consumers with a four-part video series. The company will donate up to $5,000 to four different charities in connection with the videos. “Marzetti is about... Read more
SEPC gets down to business at trade show
After two days of play, the Southeast Produce Council 2015 Southern Exposure trade show and expo got down to business Feb. 28 at the Caribe Resort in Orlando, FL. Our Mary Blackmon hit the expo floor for a whirlwind tour... Read more
SEPC goes back to the 1950s at gala
Car hops and ice cream shops, leather jackets and poodle skirts — was it really the Southeast Produce Council 2015 Southern Exposure fabulous Friday night gala at the Caribe Resort in Orlando, FL? Our Mary Blackmon found out that — despite... Read more
Legendary QB talks football and Manning family values
Archie Manning was a football legend in the Southeastern Conference long before he was the keynote speaker at the Southeast Produce Council Southern Exposure Expo 2015. He had a stellar career as an NFL quarterback, but you... Read more
Gold medal skier Picabo Street taps into 'Southern Roots' at SEPC women’s luncheon
The Southeast Produce Council’s Southern Roots program for women in produce kicked off at the organization’s fall meeting in 2014 and continued with a Feb. 26 luncheon at the SEPC Southern Exposure expo in Orlando, FL at the Caribe Resort. Olympic... Read more
Record crowd packs Reunion golf courses for SEPC Tom Page Classic
Close to 300 duffers churned up the Reunion Resort golf courses Feb. 26 for the Southeast Produce Council’s annual Tom Page Golf Classic at the Southern Exposure trades how and expo in Orlando, FL. What did we learn? There’s a reason... Read more
Southern Exposure kicks off in Orlando
  The Southeast Produce Council 2015 Southern Exposure trade show and expo kicked off Wednesday night with dinner for the executive council and guests at Orlando’s exclusive Eleven, a rooftop restaurant at the Reunion Grand Resort Club. SEPC... Read more
Celebrity ad campaign and ‘iconic’ branding of fruits and vegetables
WASHINGTON — The Produce Marketing Association has approved $1 million to launch a new, celebrity-endorsed fruit and vegetable marketing blitz, called FNV, that will be tested in Fresno, CA, and Hampton Roads, VA, this spring. Some details of... Read more
First lady stars with Big Bird and Billy Eichner in ‘eat brighter!’ video
First lady Michele Obama, Sesame Street’s Big Bird and comedian Billy Eichner of Billy on the Street star in a Funny or Die video released this morning touting the consumption of fruits and vegetables and the Produce Marketing Association’s... Read more
AFM Super Bowl ad airs during big game
Avocados from Mexico became the first fresh produce brand to broadcast an ad during the Super Bowl Sunday, Feb. 1 during the game between the Seattle Seahawks and the New England Patriots. The 60-second spot, called The Very First Draft, aired... Read more
New Products Showcase: Stemilt Fresh Blenders provide convenience to consumers
A healthy, nutritious breakfast is just a fingertip away with Stemilt Growers’ new “Fresh Blenders” line of apples. “It became quite evident to us through consumer research and engagement that people were using apples in their juicers and blenders at... Read more
Commitment to quality, innovation drives Potandon
Potandon Produce LLC, headquartered in Idaho Falls, ID, has carefully crafted a business model that can be summarized this way: Excellence beyond expectation. Senior Vice President of Sales Dick Thomas said that attention to the smallest detail gives... Read more
Sunkist's  S’alternative Citrus Hack
Sunkist has released a new Citrus Hacks video that focuses on its S’alternative program, which is aimed at educating consumers on how they can reduce sodium intake by seasoning their food with fresh lemon. "We’ve received a great response to our Sunkist... Read more
New consumer pack released by Owyhee Produce
A new mesh sleeve consumer pack designed to minimize onion skin flaking is now available from Owyhee Produce of Nyssa, OR. In describing the Sleeve Pack, which holds onions in a single column, Owyhee General Manager Shay Myers said the benefits... Read more
Sunkist's Citrus Hack video series
Sunkist has developed a video series called Sunkist Citrus Hacks to inspire consumers to get creative this citrus season. "The videos are a spin-off of 'life hacks' — the popular clever life solutions that have garnered so much online traction," said... Read more
Stemilt brings locales to life in new Rushing Rivers Pear video
Stemilt is giving consumers a look at its world renowned pear locales in a new video that highlights the company’s heritage and its position growing and packing pears in Washington state’s Wenatchee and Entiat river valleys. The video features... Read more
IPC launches new national television commercial
For the past two years, the Idaho Potato Commission's national television commercial has featured the Great Big Idaho Potato Truck and a perplexed potato farmer who can't seem to keep tabs on it and its fun-loving Tater Team. Now, the IPC has... Read more
PMA TV recaps Fresh Summit 2014
Two years after a record-breaking convention in Anaheim, CA, PMA Fresh Summit returned to the city with a new record number of exhibitors and produce industry members from more than 60 countries around the world. Oct. 17 Oct. 18 Oct. 19 ... Read more
New POM Wonderful TV campaign to kick off pomegranate season
POM Wonderful, one of the world’s larger producers of Wonderful variety pomegranates and a leading premium refrigerated juice company, is celebrating fresh pomegranate season. For the first time in three years, POM Wonderful is returning to television... Read more
Whole Foods Market and Instacart partner to offer one-hour delivery across 15 major U.S. cities
Whole Foods Market and one-hour grocery delivery service Instacart announced a new partnership that enables customers to have Whole Foods products delivered in as little as one hour. Customers will soon also have the option to place orders via... Read more
Domex Superfresh self-driven platforms helping workers, fruit quality
In an orchard update from Domex Superfresh Growers, Dave Gleason talks about the beginning of this year's apple harvest and the use of self-driven, multi-level platforms that aid workers in the pick process. The platforms allow Domex to do away with... Read more
Mushroom Council continues strong promotion, mushroom consumption swelling
“Mushroom blendability is the driving and emerging trend for mushrooms in both foodservice and retail,” said Bart Minor, president of the Mushroom Council. “Mushrooms are on target to make a big impact at foodservice and retail that will improve consumers’... Read more
Domex Superfresh apple orchard update
This year is progressing nicely and the apple harvest is set to start about a week early. The weather has been ideal for growing fruit, and Domex has a record size crop hanging on the trees right now. The company expects to have a full complement of apples... Read more
PMA’s record-setting foodservice conference
It was a record-breaking year at Produce Marketing Association’s 33rd annual Foodservice Conference, including the unseasonably warm temperatures in Monterey, CA, which soared into the high 80s. The conference by the numbers: 1,821 attendees (record)... Read more
Eastern Washington cherry and apple crop updates
"Cherry harvest is progressing and the fruit is beautiful with excellent quality," said Dave Gleason, chief horticulturalist for Domex. "We've spent the past 52 weeks preparing for where we are right now, picking. We make every effort to make sure we... Read more
Grapes from California campaign kicks off on Food Network
A new television campaign for Grapes from California launched in June on the Food Network. “These commercials showcase the natural beauty, easy versatility and great taste of California grapes while communicating the value of sharing life’s special... Read more
Fresh & Easy rebranded in new marketing campaign
Fresh & Easy launched a full-scale marketing campaign inviting customers to discover an all-new Fresh & Easy. Since transferring to new ownership in November, the company has reinvigorated its brand and stores with the aim of providing healthy,... Read more
Cherry crop update from Domex
Dave Gleason, chief horticulturalist for Domex Superfresh Growers, provides and update on this year's cherry crop in one of its lower Yakima Valley orchards. Harvest is progressing nicely this year, and color is developing due to warm weather with cool... Read more
PMA launches redesigned website, provides better access to resources
In response to member feedback and as part of its new strategic plan implementation, the Produce Marketing Association unveiled its redesigned website ( Tuesday, May 27. With a fresh new design, completely new structure, a fully functioning... Read more
Protecting the 2014 Pacific Northwest cherry crop
As producers move into the 2014 cherry production season in the Pacific Northwest, they will concern themselves with protecting the precious fruit from rain and the damage that can be done to ripe cherries. Domex Superfresh Growers provides some insights... Read more
Good season expected for Pacific Northwest cherries
Mother Nature has been a cooperative lady in the Pacific Northwest, and the region's producers are anticipating a good cherry season for the highly prized fruit in 2014. It's 80 days and counting for Domex Superfresh Growers in Yakima, WA. Read more
Wish Farms' consumer program features recipe videos
Wish Farms is offering a year-round supply of conventional and organic strawberries and blueberries. With the Florida strawberry season completed, focus has turned to the California strawberry season and Florida blueberry season. Wish Farms grows strawberries... Read more
Domex Superfresh Growers' orchard tech
Domex Superfresh Growers continues to innovate with use of GPS-equipped tractors as technology moves from the drawing board to the orchard. Use of GPS allows the tractor to create a planting line within an inch of accuracy. A specialized plant platform... Read more
Produce Alliance leads fundraising campaign for children’s hospital
Produce Alliance LLC, one of the larger produce management services companies in the United States, leverages its national distribution and grower-shipper network to lead an annual philanthropic campaign benefitting one of Chicago’s premiere Children’s... Read more
Local sponsorship fuels national health and fitness messaging for California Giant
California Giant Berry Farms has teamed up with the local D-League Basketball Team for the Golden State Warriors this season and launched a kids club to promote health and fitness to fans. The partnership with the Santa Cruz Warriors D-League team resulted... Read more
CMI's high-quality KIKU apples
From picking at the peak of ripeness, to polishing and preserving freshness, to packing, there are a lot of steps involved in making sure that "KIKU" brand apples are high in quality and exceptionally sweet. Columbia Marketing International provided... Read more
E. Armata completes renovation of Hunts Point facility
E. Armata, a fourth-generation family-run fruit and vegetable wholesaler located in the Hunts Point terminal market in the Bronx, NY, has been in business for over 100 years. Today, it is a tenant of major significance on the market... Read more
Limited supplies of Kanzi apples hit the market
Washington-grown "Kanzi" brand apples are hitting U.S. markets this week. Due to high demand for this premium apple — in combination with limited early production on young trees — supplies are limited. An unfortunate hail event last season eliminated... Read more
Super Bowl spud challenge a win-win for food banks
During the days leading up to Super Bowl XLVIII, several challenges have been made by fans of the Denver Broncos and Seattle Seahawks — including a major wager between the Colorado Potato Administrative Committee and the Washington State Potato Commission. The... Read more
Florida's wintertime strawberry production leads the nation
Florida Strawberry Growers Association Executive Director Ted Campbell talks about Florida’s $400 million winter strawberry deal as the season ramps up to full volume this month. The area within a 20-mile radius of FSGA headquarters in Plant City, FL,... Read more
Atlanta’s General Produce named Georgia Family Business of the Year
General Produce Inc. of Atlanta began more than 50 years ago as a purveyor of bananas and has since grown to become one of the Southeast’s larger distributors of produce — from apples to zucchini — with its own fleet of more than 100 trucks providing... Read more
Georgia Pecan season in full swing during National Pecan Month
Sure, Georgia is known for peaches, but since the late 1800s the state has led the nation in pecan production. November is National Pecan Month and Georgia pecan growers are getting ready for the hectic holiday season. Here, grower Al Pearson talks with... Read more
Meijer reduced carbon footprint by nearly 60 percent in three years
Midwest retailer Meijer operates one of the largest all-clean diesel fleets in North America. As part of its ongoing green initiatives, the Grand Rapids, MI-based retailer’s fleet utilized innovative technology to improve fuel efficiency and reduce... Read more
Banana journey from jungle to supermarket is an amazing ride
Ever wonder just how bananas get from tropical jungles to suburban supermarkets? It’s quite a journey as Turbana, a leading supplier of bananas and vegetables from Colombia, reveals in this video. Read more
Turbana partners with One Laptop Per Child organization
Turbana, a leading supplier of bananas and vegetables from Colombia, has partnered with the One Laptop Per Child organization to bring rugged, durable laptops to remote impoverished area. The goal is to provide access to knowledge that can change lives. Find... Read more
Florida’s Wish Farms 'pixies' get tongue-in-cheek credit for work behind the scenes
They say anyone who loves their job never works a day in their life. Florida strawberry, blueberry and vegetable giant Wish Farms takes that idea one step further in a series of hilarious videos that present the idea that behind-the-scenes pixies are... Read more
T&A's field-packed lettuce impresses in the field and online
When buyer-segment demand spurred Tanimura & Antle to reintroduce it's field-fresh packaged leaf lettuce, the Salinas-based company had a trick up its sleeve, or at least on its packaging: a personal trip from T&A's fields through its shipping... Read more
Georgia Peaches launch YouTube channel; videos help council connect with consumers
As part of its ongoing promotional and educational program, the Georgia Peach Council has launched a YouTube channel to inform consumers about one of the state’s more popular crops. The YouTube channel includes videos to introduce consumers to the prominent... Read more
Tanimura & Antle’s packaging preserves lettuce and profits
Bulk produce may have a traditional farm-fresh appearance, but Tanimura & Antle’s field-packed lettuce actually delivers field freshness. “We select special packaging materials to maximize freshness,” said Caitlin Antle. “[The] crinkly bag not only... Read more
Growing California video series wins two Telly Awards
The Growing California video series, a partnership betweeen CDFA and California Grown produced in association with California State University-Sacramento, has been recognized with two 2013 Telly Awards, a video competition now in its 34th year. The two... Read more
Del Monte's 'Find Your Inner Chef' competition
MIAMI — Kara Adanalian of Fresno, CA, took top honors in the Del Monte Fresh "Find Your Inner Chef" competition, besting runner-up Karen Gulkin of Greeley, CO, in a cook off held at the Miami Culinary Institute, here. "The cook off event was as exciting... Read more
T&A's Artisan lettuce perfect for Fourth of July celebrations
As the Fourth of July approaches and consumers are shopping for their parties and cookouts, Tanimura & Antle's field-packed heart-healthy Artisan lettuce is sure to catch their eyes. The packaging process for T&A's Artisan lettuce offers superior... Read more
Retailers, growers join Produce for Kids to provide $4 million in donations to charities in a decade
Produce for Kids has donated more than $4.1 million to children’s charitable concerns, including the Children’s Miracle Network Hospitals and The program brings grower-shippers and retailers together to help raise funds that stay... Read more
Buyer demand drives T&A's reintroduction of 'Field-Fresh' wrapped leaf lettuce
Someone once said, "What's old is new again." Reviving a unique harvesting technique originally launched a decade ago, Salinas-based Tanimura & Antle has reintroduced its "Field-Fresh" wrapped leaf lettuce for one simple reason: buying segment demand. T&A's... Read more
RockTenn’s Meta series improves efficiency with better strength and cost savings
Norcross, GA-based RockTenn, one of North America’s leading vertically integrated packaging manufacturers, has introduced a pair of products that can provide produce shippers substantial savings on materials and freight, as well as allow for better packouts... Read more
Salinas-based Mann Packing’s new video supports sustainability of its vegetable trays
Mann Packing, based in Salinas, CA, released a new video and ad campaign at the recent United Fresh 2013 convention in San Diego, which looks to reinforce the sustainability features of its lidless vegetable trays.Last fall the company redesigned its... Read more
Perfect weather turns Vidalia onion crop around, second half yields and quality are ‘phenomenal’
As the Vidalia onion season started in mid-April, growers feared they had a disaster on their hands. With seed stem bolting through the crop, it appeared that as much as half the Vidalia deal would disappear. For the first half of the season those projections... Read more
Young company aims for growth by staying hands-on
Kelly Bros. Inc. out of Exeter, CA, is an up-and-coming fruit company devoted to working hands-on with its suppliers and customers. The company is just three years old and has built a devoted customer base of fruit processors and distributors across the... Read more
Shuman Produce promotes its ‘RealSweet’ onions with promotional products
Shuman Produce in Reidsville, GA, is giving away the ultimate grilling tool, its ‘RealSweet Sportula’ – a multi-use heavy duty spatula – in a spring promotion. Here, Shuman spokesman The Fat Man, of Chef and The Fatman fame, shows off the sportula... Read more
California Giant Berry Farms signs on with FoodLink
In March, California Giant Berry Farms, based in Watsonville, CA, agreed to use FoodLink, a commerce and traceability platform, for item-specific tracking on all of its strawberries grown in the United States. FoodLink created QR-coded labels for "clamshell"... Read more
Agriculture brings science and math to life for North Carolina high school students
Students and teachers from high schools in Rowan County, NC, are engaged in a new project that seeks to bring science and math concepts alive through agriculture. They are taking a leap from their textbooks to hands-on learning at an outdoor laboratory... Read more
Industry turns out in full force for United Fresh 2013 in San Diego
Thousands of produce industry members and affiliates headed to San Diego last week for United Fresh 2013, May 14-17. From the opening night gala aboard the USS Midway to the closing night awards banquet and even the post-show Produce Marketing & Merchandising... Read more
Vidalia deal driving demand in sweet onion category despite seasonal volume reduction
VIDALIA, GA – Retailers and consumers alike anxiously await the beginning of the Vidalia onion season – and with good reason. The world-famous onion virtually created the sweet onion category and, retailers say, drives the deal and has spurred 12-month... Read more
  Southeast Produce Council helps Paul Anderson Youth Home grow the future with ‘Goodness Garden’
 VIDALIA, GA – As the Southeast Produce Council grows and prospers, it is increasing its philanthropic outreach. One of its most recent projects is underwriting a garden at the Paul Anderson Youth Home in Vidalia, GA, which serves boys and teens in crisis.... Read more
North Carolina Strawberry Project looking to breed better berries with help of culinary experts
In a dynamic, first-of-its-kind partnership, North Carolina State University at the N.C. Research Campus in Kannapolis and Johnson & Wales University in Charlotte, joined forces for the N.C. Strawberry Project. Supported by a grant from the Golden... Read more