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Former retailer highlights FPFC NorCal luncheon meeting

DSC 0016Steve Junqueiro, former longtime retail executive with Save Mart Supermarkets, served as the keynote speaker at the Fresh Produce & Floral Council Feb. 20 membership luncheon in Pleasanton, CA. He said this is a great time to be in fresh produce as retailers are looking for a differentiator and the produce department can clearly be that difference maker.

Keynote speaker Steve Junqueiro with his daughter, Natalie Machado, of Freshsource.